New data from data.ai confirms Brazil’s mobile app market is booming in LATAM – a region ripe for growth on mobile.
In 2021, downloads in Brazil grew 30% vs. 2019 and +63% in consumer spend, with categories like Entertainment, Gaming and Finance driving growth. Overall, Brazil saw over 10.3 billion apps downloaded in 2021, a 30% increase from pre-pandemic levels in 2019. Brazil has seen phenomenal growth in consumer spend, adding an additional $1.13 billion in 2021, $200 million more than 2020, equating to 22% growth YoY as mobile gaming and in-app subscriptions go mainstream. Alongside Indonesia and South Korea, Brazil was one of three countries that surpassed 5 hours per day in mobile apps in 2021. In Brazil, users spent more than 5.4 waking hours per day on mobile – up 32% from 2019, and 13% higher than the average of the top 10 mobile-first markets.
Brazil is One of the Fastest Growing Markets — And Finance is a Key Driver in Pushing Their Mobile Market Forward
Finance app downloads in Brazil surpassed 693M in 2021, with 2-year downloads growth up 91% and year-over-year growth up more than 10%. Brazil was one of the markets that saw the largest growth, up 175% over the past 4 years.
Globally, Finance app downloads jumped 28% YoY to 5.9 Billion. Contributing to growth in the mobile finance market across LATAM is consumers’ willingness to try alternatives to retail banks, such as neobanks, which tend to be more accessible to those without excellent credit and offer custom features better suited for specific needs.
Rising stars in Brazil in 2021 were players like Banco PAN, iti Itaú: pagar e receber, C6 Bank, Nubank, and Bitz – who ranked in the top 5 by breakout downloads among finance apps on iOS and Google Play. It is also interesting to note that the top 10 breakout apps by downloads were all Brazil-HQ’d apps.
Brazil’s Gaming Market is Growing – 4.5 billion Gaming App Downloads and Over $571 Million in Consumer Spend in 2021
An additional $75 million in Gaming Consumer Spend was added in 2021 in Brazil, bringing in a total of $571 million. In 2021, hit games such as Roblox and Genshin Impact saw further growth in consumer spend as mobile games are now capable of offering console-like graphics and gameplay experiences.
Hyper Casual games like Hair Challenge and Bridge Race were key drivers of downloads, but 2021 saw some well known IPs such as Pokémon UNITE, and PUBG: NEW STATE making major gains in downloads and usage.
The fastest growing app store-defined gaming category was Arcade & Action games, increasing by an additional $20 million – or 11% YoY – in Brazil to a total of more than $189.4 million in gaming spend. A few notable games rising among Arcade & Action games include Free Fire and Call of Duty: Mobile, both of which ranked in the top 5 by spend and ranked in the top 5 by breakout spend among Arcade & Action games in Brazil in 2021.
To learn more about the data behind this article and what AppAnnie has to offer, visit www.appannie.com.
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