While retail advertising took a hit in early 2020 at the start of the COVID-19 pandemic, ad spend has fully bounced back and reached new heights in 2021. Our new State of Retail Advertising report, available now as a free download, looks at how top retailers in the United Kingdom are adjusting their ad spend and creative strategies in such a competitive and ever-evolving market.
Retailers Have Shifted Investment to Facebook and Video Ads
Outside of a small dip at the start of the pandemic, investment in Retail advertising has grown steadily in recent years. In 2021, retail advertisers spent $870 million, an increase
of nearly $300 million (51 percent) compared to 2019, and up 35 percent compared to 2020.
In January and February of 2022, ad spending on Facebook accounted for more than 80 percent of Retail’s total ad spending in the U.K. Facebook was the biggest recipient of the additional ad spend since 2019, while video ads on desktop and mobile have also seen higher spend in recent quarters. As a result, video ad spend has surpassed display ad spend each quarter since Q4 2020.
To learn more about the data behind this article and what Pathmatics has to offer, visit www.pathmatics.com.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
Sign up to receive our stories in your inbox.
Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
