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Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

June 24, 2020

Life during the pandemic: four unexpected behavioural trends in Asia-Pacific countries

From Comscore
Such are the societal consequences of the coronavirus pandemic and the speed at which events have unfolded, that playful variations on the calendar terms BC and AD have begun to appear in the press: if 2020 is the year of the coronavirus, then BC now stands for Before Coronavirus; AD has been replaced with AC, which stands for After Coronavirus.
June 24, 2020

What does a “new normal” look like for automotive?

From Comscore
The most recent data from May and early June 2020 suggest that a modest recovery in the auto industry is ongoing, with market-wide shoppers in May 2020 rising 24 percent and sales rising 57 percent from the record lows of the previous month.
June 19, 2020

Data shows that digital consumption is still well higher than it was pre-coronavirus

From Comscore
While digital consumption peaked in late April and has slowly declined since, total digital visits across ten key categories remains 37 percent higher for the week of May 25, 2020 than for the week of February 3, 2020.
June 18, 2020

Comscore Finds Increased Consumer Interest in Brokerage and Investment Accounts

From Comscore
Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR) shows consumer interest in brokerage and investment accounts and financial education increased significantly during the first quarter of 2020 as account application and opening volumes reached all-time highs.
June 11, 2020

COVID-19 and European retail: how consumers are getting ready for the summer

From Comscore
In Europe, 40% of respondents said that they purchased more items online, including supplies and groceries, since the pandemic began, according to the latest wave of Comscore’s Global Digital Payments Tracker.
June 8, 2020

Comscore Sees Signs of Recovery in Travel Industry

From Comscore
The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery.
June 5, 2020

The Coronavirus Pandemic in Canada: The Next Evolution of Media Consumption

From Comscore
Now entering the third month of the pandemic, Canadians have begun to show renewed interest in a few hard-hit categories, continue to find ways to connect with one another and are shifting their buying habits through digital media.
June 4, 2020

COVID-19 and the evolution of online consumer behavior in India

From Comscore
For consumers in India who have been confined at home since March 24, 2020 due to stay-at-home restrictions, the internet has become their main channel to work, socialise, entertain, and explore the world.
June 3, 2020

Consumers Turning to Home Improvement Projects During Lockdown

From Comscore
As consumers across Europe adapt to the coronavirus pandemic, Comscore data has shown that many of those confined to home have decided to tackle home improvement projects they may have been putting off. With a combination of bank holidays and the desire to improve our new home office, we have seen a significant increase in visits to online home improvement websites and apps, and this analysis will dig deeper into two of these categories.
May 28, 2020 / Culture

The coronavirus pandemic and future consumer demand

From Comscore
When will online consumer activity return to pre-pandemic levels? To answer these questions, we looked at online consumer activity in France, Germany, Italy, Spain, and the UK since the start of the pandemic, and analysed how that activity has evolved over time.
May 26, 2020 / Culture

Streaming Services Continue to See Shifts in Viewing Behaviors During the COVID-19 Pandemic

From Comscore
As millions of Americans adjusted to working from home and having to practice distance learning due to the COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows engagement with streaming services and year-over-year in-home data usage surged in the beginning of May 2020.
May 15, 2020 / Culture

Comscore Sees Continued Shifts in Online Retail Interest During Coronavirus Pandemic

From Comscore
Visitation to Events & Tickets category down 75 percent since February 2020, while visitation to Home Furnishings category surged more than 90 percent
May 1, 2020 / Travel

Travel Categories Continue to Highlight Major Downturn During Pandemic

From Comscore
As the COVID-19 pandemic took hold of the globe these past weeks, comscore has continued to see the downturn in visitation to travel sites. With society still adhering to social distancing guidelines, consumers continue to avoid unnecessary travel and visitation to travel sites is still 55-65 percent lower than volumes we saw during the week of February 3, 2020.