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Comscore Sees Continued Shifts in Online Retail Interest During Coronavirus Pandemic

Source: https://www.comscore.com/Insights/Press-Releases/2020/5/Continued-Shifts-in-Online-Retail-Interest-During-Coronavirus-Pandemic

The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show that while certain retail categories saw significant decreases in visitation and consumer spending, overall spending and visitation to online retail increased across desktop and mobile in March 2020 compared to March 2019.

As shelter-in-place orders remain in effect across many U.S. states, the Events & Tickets category continues to struggle, seeing weekly visitation at levels 75 percent below February 2020. Meanwhile visits to domains in the Home Furnishings category were up more than 90 percent during the week of April 27, 2020 versus the week of February 3, 2020, likely due to people investing in home improvements while staying home.

Looking at individual domains, prior to the peak of the pandemic outbreak, early March 2020 visitation to top retail domains looked relatively similar to visitation in early February 2020. However, by late March 2020, visitation trends shifted dramatically.

Overall, consumer spending in online retail across desktop and mobile was up 13 percent in March 2020 versus March 2019. The CPG/Grocery category has seen an explosion in spending, up over 90 percent in March 2020, as consumers flock to online food delivery services. In line with the significant drop in visitation, consumer spending on Events & Tickets was down over 50 percent year over year. Based on visitation trends Comscore has seen so far for April 2020, spending could fall even further for the Tickets category.

To learn more about the data behind this article and what Comscore has to offer, visit https://www.comscore.com/.

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ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

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Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.