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Data shows Americans are beginning to adjust to COVID life

Source: https://1010data.com/covid-19/

Based on figures from 1010Data, a leading provider of consumer transaction data, we notice that Americans have begun venturing outside. Some have even returned to discretionary shopping.

As of mid-April, while state governments were still strongly recommending citizens to shelter-in-place, consumer activity had picked up noticeably. Visitors to big-box stores rose from a 51.2% YoY increase on April 18th to an 80.4% YoY increase on April 30th.

Similarly, Americans are returning to in-store grocery shopping while reducing orders for grocery deliveries and meal kits.

Especially telling is that, while leading companies such as AmazonFresh, FreshDirect and Instacart have increased their delivery capacities, national grocery deliveries have decreased from a 558% YoY increase on April 19th to a 459% YoY increase on April 30th. In addition, Meal Kit spending peaked on March 24th with a 44.4% YoY increase before plummeting to a 5.8% YoY decrease on April 30th.

As seen below, the animated map of retail and recreation traffic, derived from Google’s mobility dataset, further shows that the aforementioned trends apply to all states with the exception of California and New York/New Jersey. Redder regions are social distancing less and blue are social distancing more. While we can see good initial adoption, things waned quickly and few states are near their peak levels of social distancing.

To learn more about the data behind this article and what 1010 data has to offer, please reach out to Andy Burrow at andy.burrow@1010data.com.

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DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

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LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.