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Travel

Chinese hotel app usage jumps 50% off the bottom

Source: https://apptopia.com/

According to data from mobile app data provider Apptopia, daily usage of mobile applications for major international hotel brands has recovered half of its COVID-19 loss. Shortly after China began locking down citizens, usage of mobile applications from companies such as Marriott, Hilton and Intercontinental dropped by nearly 20%. As of data as recent as May 17th it appears that these applications have recovered half of their lost usage.

Among the top international hotel brands the behavior has been uniform, with all apps seeing both a depression and recovery at similar times.

The recovery in app usage can mean several things. The first is it signals a willingness of both domestic Chinese and international travelers to expose themselves to transportation and lodging within China. It also signals a potential economic recovery on the horizon in China. If people are willing to travel again in the first hard-hit region of the world, it is likely that others will follow suit in time.

It is important however to note that tourism still has an enormous amount of ground to recover and that remaining at current levels, although a large improvement, will represent a hugely damaging contraction to a country which has been fueling global tourism for the past several years.

To learn more about the data behind this article and what Apptopia has to offer, please reach out to Connor Emmel at cemmel@apptopia.com.

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