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COVID-19 webinar summary: 5 key points on Europe hotel performance, 10 September

Source: https://str.com/data-insights-blog/covid-19-webinar-summary-5-key-points-europe-hotel-performance-10-september

How does Europe compare to other regions in the recovery cycle?

China hit a 69.4% occupancy level on 18 August, the highest level during the time of the pandemic. Since that date, however, China has started to fall back a bit. During the first weekend of September (4-6 September), the market posted 57.6%, 57.5% and 57.9% occupancy levels, respectively.

Europe saw its lowest occupancy level during the first weeks of March. During August, one of the most important months of the year for hotels on the continent, Europe posted an occupancy level as high as 44.7% on 22 August.

Regional markets are still leading the recovery

Regional markets in Europe are leading the recovery while main cities have lagged. For example, Ireland Provincial posted the country’s highest occupancy level (56%), while Dublin occupancy was 28.2% for the week ending 6 September.

How is the “second wave” affecting hotel performance in Belgium?

Belgium was the first European country to see declines from the end of July. Since that point, Belgium posted its lowest occupancy level on 4 September. Now the focus is whether this second-wave impact will extend into the coming months.

U.K. road to recovery

For the week ending 6 September, following the bank holiday weekend, occupancy fell week-over-week to 46%. Saturday night remains the best-performing night of the week. Channel Islands/Cornwall/ Devon saw the highest occupancy level (85.1%) on 30 August.

What can we expect after summer?

Powered by Forward STAR data, the below image includes occupancy on the books for the next 3 months (as of 7 September) in the key European markets, and further insights are provided in the full webinar recording. Occupancy-on-the-books intelligence will help us all understand recovery and provide much-needed context.

To learn more about the data behind this article and what STR has to offer, visit https://str.com/.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us