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Culture

Online health in Europe

Source: https://www.comscore.com/Insights/Blog/Comscore-Snapshots-online-health-in-Europe

This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.

Scope: We included websites and mobile apps that contain information about health and fitness, medical information and journals, or the provision of healthcare services, for example by connecting consumers with hospitals or other relevant health institutions within the country.

Top line observations:

Table 1: In a majority of the countries in the region, traffic to health-related sites increased year-on-year, which is understandable given the pandemic.

Table 2: The online health ecosystem is relatively competitive: a mix of public and private organisations competed to provide a wide range of services and information. As a result, a moderately high number of entities reached 5% (i.e. 1 in 20) or more of each country’s digital population.

Table 3: Overall, health-focused magazines represented a large share of the online health category, as did national public health organisations (for example the NHS in the UK). Contact tracing apps gained significant traction in some markets, most notably in Germany. Contrary to the online health ecosystem in Asia, consumer-facing “health tech” did not feature as prominently in Europe’s rankings.

To learn more about the data behind this article and what Comscore has to offer, visit https://www.comscore.com/.

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ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.