×
The email you entered is not valid.
Culture

Gap in Digital Ad Spending Narrows for Trump, Biden, as Election Approaches

Source: https://www.pathmatics.com/blog/gap-in-digital-ad-spending-narrows-for-trump-biden-as-election-approaches

Donald Trump’s presidential campaign has outspent pretty much everyone since Mike Bloomberg’s campaign ended in February, spending a whopping $47 million from December to February.

The Trump campaign outspent Biden nearly two-fold from July through September. But, throughout September and October, we’ve seen the two campaigns battle public attention, starting with a series of back-to-back, YouTube takeovers, followed by a reported uptick in television ads from the Biden campaign.

Naturally, we wondered if the higher spending from the Biden camp was translating to a final push in digital as well. All signs point to yes.

Biden Campaign Ramps Up Spending in Mid-October

Beginning in October, Biden’s digital ad spend trailed Trump’s by more than $10 Million, remaining flat while Trump ran another series of YouTube ads, spiking on October 4, 7, and 12, and 15.

On October 16th, Biden strikes back. Launching yet another YouTube campaign, Biden’s high spending levels out the playing field between the two campaigns for the first time this year, with digital spending for the past 7 days topping out at $18.8 million for Biden, and $19 million for Trump.

For each campaign, YouTube has been king, but as the election quickly approaches, channel strategies have differed greatly. In the last week, top channels where Biden beats Trump include Instagram, Yahoo, and CNN. Top channels for Trump include Facebook, Daily Mail, and history.com.

To learn more about the data behind this article and what Pathmatics has to offer, visit www.pathmatics.com.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Datamyne

Founded in 1992 with the aim of accurately documenting import‐export transactions in the Americas, built and maintained by an international team, Descartes Datamyne today is a top‐ranked provider in the highly competitive US market for trade data.

GET WEEKLY ALERTS

Sign up to receive our stories in your inbox.

The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Datamyne

Founded in 1992 with the aim of accurately documenting import‐export transactions in the Americas, built and maintained by an international team, Descartes Datamyne today is a top‐ranked provider in the highly competitive US market for trade data.