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Economy

Economic Activity Across Europe Plummets as Second Lockdown Comes into Force

Source: https://huq.io/indicators/laid-bare-economic-activity-across-europe-plummets-as-second-lockdown-comes-into-force/

The presence of customers across all consumer industries in Europe fallen sharply over the last two weeks as countries across the continent introduce measures consistent with those seen during the first lockdown. This effect is most keenly felt across discretionary industries – particularly hospitality, accommodation, leisure and apparel.

The Huq Index shows a steady recovery over the course of the summer, with customer levels approaching equivalent 2019 levels at their zenith in late August. The increase in cases and the onset of tighter restrictions through the autumn however has put this positive growth recovery trend into reverse.

Accommodation has seen the fall drop in year-on-year attendance, with levels plunging 76pts to 18 percent of last year’s levels. Apparel and foodservice has dropped starkly to 54 percent of equivalent levels. With many now forced to entertain themselves at home, supermarkets – as last time – have shown resilience but nonetheless show declines of 30pts in recent weeks.

With the UK set to join France, Germany, Belgium, Portugal and many others in a second national lockdown this week, the Huq Index will demonstrate the economic effect of different policies from country to country in near real-time. Sign up to receive regular updates of our high-frequency indicators by email.

To learn more about the data behind this article and what Huq has to offer, visit https://huq.io/.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

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Placer

Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.

Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.