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Economy, Travel

easyJet Flying High (Relatively)

Source: https://insights.consumer-edge.com/2021/02/easyjet-flying-high-relatively/

Consumer Edge’s recently launched UK dataset has already proven to be very predictive for several company earnings reports. One such company is easyJet, where a strong correlation provides confidence in Consumer Edge airline data overall. In today’s Insight Flash, we take a deep dive into UK travel trends, digging into how low-cost players like easyJet are holding up.

The UK Travel industry lost almost all of its sales in April and May 2020, with sales down -90% y/y. As trends recovered into the fall, Lodging was a standout for outperformance with spend down by only about half of the year before rate. Cruises have been the worst performer, remaining depressed at a -90% y/y decline in spend through December. Airlines have fared somewhere in between, with sales down by about three-quarters y/y in the fall, and a slight uptick to declines of only about two-thirds during holiday travel in December.

UK Travel Industry


Note: Credit card spend does not take into account rebooked travel

easyJet has been less susceptible to COVID-19 woes than the rest of the Airlines subindustry. Its declines in y/y transaction volume weren’t as sharp as the industry overall in April and May. And, during the summer travel season, transactions were only down -30% in July (half the decline of the industry overall) and -37% in August (two-thirds the rate of the industry overall).

easyJet Transaction Growth


Note: Credit card spend does not take into account rebooked travel

Pricing strategy may have been a tailwind for the airline. Both British Airways and Ryanair had soaring average spend per transaction at the beginning of the pandemic in April – up 45% for British Airways and 40% for Ryanair. Meanwhile, eayJet’s average spend per transaction was down -42%. These lowered rates remained consistent in the subsequent months, although Ryanair did eventually change course to match the cuts.

Average Spend per Transaction


Note: Credit card spend does not take into account rebooked travel

To learn more about the data behind this article and what Consumer Edge Research has to offer, visit www.consumer-edge.com.

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DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

GET WEEKLY ALERTS

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The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.