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Predicting attendance levels at the 2021 Kentucky Derby

Source: https://www.advan.us/blog.php

The oldest continuously held major sporting event in the United States, the Kentucky Derby had enjoyed steady growth from 2016 to 2019, but in 2020… well, we all know what happened last year.

As the world opens up, it’s interesting – not just for Churchill Downs, but to understand the sentiment of all Americans – to see how the attendance at the Derby is shaping up this year.

Here we are showing Advan’s measured attendance for each Thursday prior to Derby Day (traditionally the first Saturday in May) in order to compare with the last available data point: yesterday, Thursday April 29, 2021.

Each year since 2015, Thursday’s traffic has been a good predictor for the peak traffic on Saturday, producing a number that’s about half of the official attendance as the Run for the Roses gets underway.

As you can see, we are not back to normal levels yet, but it will be interesting to see how the final numbers shake out. In any case, it is refreshing to see that America is (almost) back to business as usual. Riders up!

To learn more about the data behind this article and what Advan has to offer, visit https://www.advan.us/.

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DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

GET WEEKLY ALERTS

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The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.