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Travel

Room Demand Pushes Toward Normal for Lesser-Traveled States, Gaps Persist for Key Markets

Source: https://str.com/data-insights-blog/50-state-demand-state-level-recovery-lines

As we move further into the spring, much of the U.S. continues to make solid progress toward reaching comparable demand levels from 2019. As a reminder, 2019 is being used as the recovery benchmark due to the heavy pandemic impact in 2020.

Recovery trends demonstrated in STR’s latest 51-chart demand map show that a small number of lesser-traveled states, such as Idaho, Montana, Mississippi, have recently been meeting or surpassing their 2019 demand levels since the week ending 20 March 2021. Florida and Texas, of course, stood out as popular travel states surpassing 2019 levels during the spring break period.

In contrast, a cross-section of key mid-Atlantic and northeastern markets have shown slower progress and/or fallen behind in their recent demand returns, including New York, Washington, D.C., and Massachusetts.

For a deeper dive into U.S. hotel performance recovery, please refer to STR’s Market Recovery Monitor.

If you are interested in the data behind this visual, please contact info@str.com.

Visual created by Brian Riley, STR Senior Research Analyst

To learn more about the data behind this article and what STR has to offer, visit https://str.com/.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Advan

Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us