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Travel

Room Demand Pushes Toward Normal for Lesser-Traveled States, Gaps Persist for Key Markets

Source: https://str.com/data-insights-blog/50-state-demand-state-level-recovery-lines

As we move further into the spring, much of the U.S. continues to make solid progress toward reaching comparable demand levels from 2019. As a reminder, 2019 is being used as the recovery benchmark due to the heavy pandemic impact in 2020.

Recovery trends demonstrated in STR’s latest 51-chart demand map show that a small number of lesser-traveled states, such as Idaho, Montana, Mississippi, have recently been meeting or surpassing their 2019 demand levels since the week ending 20 March 2021. Florida and Texas, of course, stood out as popular travel states surpassing 2019 levels during the spring break period.

In contrast, a cross-section of key mid-Atlantic and northeastern markets have shown slower progress and/or fallen behind in their recent demand returns, including New York, Washington, D.C., and Massachusetts.

For a deeper dive into U.S. hotel performance recovery, please refer to STR’s Market Recovery Monitor.

If you are interested in the data behind this visual, please contact info@str.com.

Visual created by Brian Riley, STR Senior Research Analyst

To learn more about the data behind this article and what STR has to offer, visit https://str.com/.

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DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.

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LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.