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Has Ben & Jerry’s been affected by the recent news?

Source: https://advanresearch.com/ben-and-jerrys-to-stop-selling-ice-cream-in-west-bank

On Monday, July 19, 2021, Ice Cream brand Ben & Jerry’s announced that it will cease selling ice cream in West Bank. The announcement was followed by widespread condemnation from the Jewish community worldwide, and a stern warning from Israel’s PM to Unilever, B&J’s parent company, that there would be legal and other consequences. But what about the actual customers? How have they reacted? Looking at the recent foot traffic across all 380 Ben & Jerry’s stores that Advan Research covers, there does not seem to be a material effect on customer visits. The chart below shows the daily traffic for every day in July:

And this chart compares the traffic vs 2019 levels. Although traffic is down approximately 30% since 2019, Tuesday, July 20, 2021 does not appear to be materially lower than the rest of the days in the month:

Is it possible that some US States with a large representation of the Jewish community reacted differently? This chart shows the visitors in New York, California and Colorado. Not a material difference compared with the typical recent traffic on Tuesdays:

The verdict is still out on whether B&J’s actions will trigger any material changes in consumer behavior, but first indications are negative. We would expect the most material change to occur on the day immediately following the news, as we doubt there are many customers who actually plan their visits to ice cream stores ahead of time. Watch this space for future updates.

To learn more about the data behind this article and what Advan has to offer, visit https://advanresearch.com/.

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For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

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ETR Research

ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.