The email you entered is not valid.


As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. SimilarWeb gives you global multi-device market intelligence to understand, track and grow your digital market share.

November 15, 2022 / Business

Black Friday Statistics You Need to Know (2022)

From Similarweb
Black Friday. It’s a word pairing capable of producing an almost Pavlovian response. Simply hearing its name in the wind can have us reaching for our wallets, pulling out our credit cards, and making a beeline for that “Buy Now” button. And it’s almost here. Yep – the seductive siren song of Black Friday is back for another year on November 25, ready to lure bargain-hungry consumers back into the arms of its irresistible discounts. Below, you’ll find everything you need to know about Black Friday statistics, from 2020 and 2022 through to Black Friday’s history.
September 15, 2022 / Business

Estimating Twitter’s Bot-Free Monetizable Daily Active Users (mDAU)

From Similarweb
Abstract There has been a heated debate over the last few months over the question of how many real human users Twitter has. While all previous work, focused on analysis of Twitter accounts and attempts to classify bots, Similarweb takes a different, unique approach. We apply an explainable machine learning algorithm using datasets of digital activities of panels of users to provide robust estimates of Twitter’s average Monetized Daily Active Users (mDAU) for the US over the period of Q3 2021-Q2 2022.
September 5, 2022 / Business

Zomato vs. Swiggy: Who Can Deliver?

From Similarweb
The food delivery industry is booming with an increasing selection of restaurants offering their meals through online services and apps. The Indian arena is seeing increased website traffic with record-breaking order numbers. Whether you’re interested in entering the food delivery arena or eager to understand any other industry on the planet, it’s essential to fully grasp your marketplace, partners, competitors, and the most prominent players in the game. Using Similarweb Digital Research Intelligence, you can learn about your target market, spot the trends, and make informed decisions for your business.
May 24, 2022 / Business

Walmart and Target Traffic Slumps, Post-Pandemic

From Similarweb
After surging through the pandemic, online traffic to many retailers’ websites has slowed, as consumers return to in-store shopping and shift more of their disposable income to experiences. This is true for even some of the largest U.S. retailers, Walmart and Target. In 1Q22, converted traffic (or traffic that leads to the sale confirmation page) to both target.com and walmart.com fell 5.5% and 4.3%, respectively, from the prior year, according to Similarweb estimates
April 27, 2022 / Business

The Dating Sites Wooing Users Worldwide [Benchmarks]

From Similarweb
I didn’t meet my husband the “old fashioned way” in a bar. Nope. We met on Tinder. While some may be surprised I found love on a dating app, it’s definitely not the exception to the norm anymore. The online dating industry grew 15.6% in 2021. People worldwide hoping to connect with that special someone are looking to technology to give them a hand. Case in point: There were almost three billion total visits to dating and relationship websites so far in 2022.
April 27, 2022 / Business

Big Tech Pre-Earnings Insights: Twitter, Apple, and Tesla?

From Similarweb
This earnings season, big tech equates to cars, baseball, and social media giants. It’s getting interesting. Does Tesla (TSLA) qualify as big tech? When you get into a Tesla, it’s like sitting inside of a computer. But instead of a VR experience, you actually get to drive – or not, if you prefer autopilot. Then there’s Elon Musk’s current play for Twitter (TWTR) to “unleash the social media giant’s full potential” (his words). But the real story is how Twitter is handling its change in leadership and comparing it to its competitors. Speaking of, how is META (Facebook) handling its first decrease in users reported in 4Q21?
March 11, 2022 / Business

Selling on Amazon vs. eBay: The eCommerce Showdown

From Similarweb
If there’s one thing consumers have a ton of, it’s options. From department stores bespoke boutiques to online hype hubs, there seems to always be a new must-have brand on the rise. As the number of consumers continues to grow, so is the popularity of one-stop online marketplaces that offer everything from beauty and personal care, consumer electronics, food, apparel, and more. Different marketplaces have specific requirements, product categories, audiences, and listing fees.
January 18, 2022 / Business

Top Dog Food Marketplaces for Better Sales Paw-tential

From Similarweb
Thanks to the COVID-19 pet-boom, there are more furry-friends in our lives than ever before. In fact, the number of households in the U.S. that have at least one pet is at its all-time high – 70% according to the American Pet Products Association (APPA). It should come as no surprise then that total visits to the top 100 pet food websites jumped nearly 40% year-over-year (YoY) worldwide. Whether it’s because of ease, COVID-19 precautions, or personal preference, website traffic trends show a clear shift in consumer preference towards shopping for common goods online, pet supply brands included.
January 5, 2022 / Business

Reddit IPO: Here’s What the Data Reveals

From Similarweb
Reddit is on track to join other publicly traded social media companies in its Wall Street debut. Famous for its message boards and network of niche communities, the San Francisco-based platform filed confidentially with the U.S. Securities and Exchange Commission (SEC) on Dec. 15, writing on its website that “the number of shares to be offered and the price range for the proposed offering have not yet been determined.” According to Reuter’s Sept. 13 report, Reddit hoped for a valuation of more than $15 billion.
December 16, 2021 / Business

Most Popular Messaging Apps Around the Globe (Updated: December 2021)

From Similarweb
What’s your go-to messaging app? You may not know it, but your answer will largely depend on where you live. We analyzed Android data from 90 countries using Similarweb’s market research intelligence, to determine the most popular messaging apps across the world. We found that overall, there were three top messaging apps dominating the global market in 2021. Let’s dive right in.
December 14, 2021 / Business

Lights, Camera, Action. Here Are the 5 Top Netflix Shows of 2021

From Similarweb
Movie theaters are back in business. But the influence of streaming isn’t going anywhere anytime soon. During the pandemic in 2020, streaming service subscriptions passed one billion worldwide for the first time. Those habits are hard to kick. As you can see in the chart, streaming in 2021 exceeded that of 2020 and continues to rise. With so much more screen time, which of the 5 top Netflix shows took the crown for the most-searched series from 2021? Using Similarweb Research Intelligence, we conducted keyword research to find out.
November 10, 2021 / Business

Fastest-Growing Brands on Amazon Q3 2021

From Similarweb
Revenue grew nearly 6% across Amazon categories reaching $85.4 billion in the third quarter (July – September). To determine the top Amazon brands and the consumer behavior driving their growth, our industry managers used data from Shopper Intelligence, our eCommerce solution, to analyze the fastest-growing brands based on quarter-over-quarter (QoQ) revenue growth in top Amazon categories. Read on to see which brands and related products are capturing consumer attention, and leave with some learnings for your holiday season strategy.
November 5, 2021 / Investing

Is Warby Parker’s Growth Story Sustainable?

From Similarweb
Warby Parker (NYSE: WRBY) isn’t disappointing Wall Street so far. After going public via a direct listing, WRBY surged 36% on its Sept. 29 NYSE debut to close at $54.90. Investors are now left wondering: What’s ahead for the New York City-based eyewear retailer? The Gen Z and millennial favorite has successfully sustained its strength. But is that enough to maintain outsized growth and sales amidst improving competition from legacy retailers?
November 1, 2021 / Business

Hope Springs Eternal: Online Behavior Points To a Greener Tomorrow

From Similarweb
The internet accounts for 2% of the world’s greenhouse gas emissions, the same as the global airline industry. Every time you Google a half-thought, play a silly cat video, or read a helpful blog (hi there), energy is used. But before you burn your router and boycott the internet, I’d ask you to finish this article first. With COP26 approaching and climate change growing as a hot topic, people are hunting for ways to educate their mind, eliminate their waste, and engage in the conversation on the quest to go green – all on the internet! Maybe the world wide web isn’t so bad after all.
October 14, 2021 / Business

Top Crypto Websites: Who’s Winning Online and Why?

From Similarweb
The cryptocurrency market has been one of the more disruptive elements of the finance industry since it sprung to stardom in 2017. Where once cryptocurrencies seemed like a figment of the future, they’re now a household name. As key currencies rise and fall and the pundits have their say, the question is: How does the buzz surrounding cryptocurrencies translate into customer behavior online?
October 13, 2021 / Business

The Mental Health Pandemic Is Far From Over, Data Shows

From Similarweb
COVID-19 will be remembered in history as a pandemic. One of the things it may or may not be remembered for is the mental health pandemic that it induced. Mental Health Awareness Day this year is a stark reminder that, although there is a vaccine for COVID-19, there is no such thing for mental health and personal well-being. And while the need for mental health services has soared, the pandemic halted traditional support and treatment.
October 8, 2021 / Business

Trendspotting: Why All the Market Leaders Are Doing It

From Similarweb
Following what’s trending and trendspotting are not the same. Trendspotters identify the coming trends and capitalize on them early. They stay market leaders. Think about the top brands in the market now. They are the names others turn to prepare for what’s coming. It’s why there is hype around every new iPhone launch. Yet, being on the cutting edge of the industry isn’t just reserved for the current market leaders. By keeping an eye out for industry data, you can anticipate which trends are fleeting (think clubhouse vs. TikKok), and which have lasting power to disrupt your market.
October 6, 2021 / Business

How Amazon Is Secretly Winning the Online Grocery Business

From Similarweb
Today, 60% of U.S. consumers stock up on groceries online. In the wake of the pandemic, traditional grocers now compete with disruptors like Instacart and megaretailers like Walmart and Amazon. To help these retailers thrive in the cutthroat online grocery business, we use Similarweb Shopper and Research Intelligence, to compare Amazon, Walmart, Instacart, and traditional grocers. Web traffic to the U.S. grocery industry spiked 47% year-over-year (YoY) since the onset of COVID-19.
September 20, 2021 / Business

Furniture Retailer Showdown: Overstock vs. Wayfair vs. Amazon vs. Ikea

From Similarweb
With the pandemic spurring more and more people to move into new, and often larger homes, outfitting these living spaces has become top-of-mind. However, with the rise of eCommerce, in-store furniture shopping has become passé – consumers are going digital instead. To help brands and retailers navigate this changing landscape, we’ll analyze the digital performance of top online furniture sites, using our eCommerce solutions, Research and Shopper Intelligence.
September 16, 2021 / Business

Shein vs. Amazon – Is Fast Fashion Dressed for Success?

From Similarweb
In May 2021, Shein made headlines by overtaking Amazon as the number one shopping app on iOS and Android. The June announcement that Shein may IPO at a $47 billion valuation rattled public attention again. How did this Chinese app seemingly emerge out of nowhere to become the most downloaded in the U.S.? In this article, we’ll use data from our eCommerce solutions Research Intelligence and Shopper Intelligence, to analyze Shein and see if it’s truly a threat to retailers like Amazon and Walmart. Hold your breath for the Shein vs. Amazon face-off.