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As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. SimilarWeb gives you global multi-device market intelligence to understand, track and grow your digital market share.

October 26, 2020 / Investing

Earnings Insights for Q3 2020 – Spotify & Wayfair

From Similarweb
Ahead of the Spotify and Wayfair quarterly earnings reports we have used our data to explore some insights into the online performance of the companies: Monthly unique visitors (MUVs) to open.spotify.com continued to grow in Q3. Strong YoY growth in visits to Wayfair’s payment page in all three international markets.
October 20, 2020 / Business

Prime Day 2020: Crowning the Winners of Amazon’s Biggest Shopping Event in History

From Similarweb
Amazon Prime Day has become an annual summer event that helps boost online shopping at an otherwise slow time of year. The two-day celebration, which marks it’s five-year anniversary, has lifted not only Amazon, but created a “halo effect” on other retailers, which hold parallel events (e.g. Target’s Deal Days and Chewy’s Blue Box Sale). As a result of COVID-19, Amazon was forced to push Prime Day 2020 from July to October, a decision that led many to wonder if the event would carry the same impact.
October 19, 2020 / Investing

Earnings Insights for Q3 – Netflix and Twitter

From Similarweb
We are kicking off the Q3 earnings season with digital insights into Netflix and Twitter. Q3 is set to be a memorable one for Netflix. With the controversy surrounding the release of french movie “Cuties”, and the #CancelNetflix trending, expectations have been set low for the upcoming earnings report.
October 12, 2020 / Business

Infographic: The Most Popular News Sites in the U.S. by State

From Similarweb
With the U.S. elections and the coronavirus pandemic diverting consumers’ attention away from the national to the regional level, understanding who’s winning and who’s moving up the ranks is crucial for both publishers and advertisers. Our infographic visualizes which news outlets in each state are seeing the strongest traffic numbers for August 2020, as well as the top keywords driving traffic to their sites.
September 29, 2020 / Investing

Asana IPO: Insights into Online Performance

From Similarweb
With the Asana IPO coming up this week we have explored some digital trends to gain insight into the company’s health. As part of the analysis we looked at trends in the number of monthly visits to the site globally and competition in the US.
August 28, 2020 / Culture

Infographic: 2020 U.S. Presidential Election Voting Preferences

From Similarweb
As one of the most important events of 2020, the upcoming U.S. presidential election will have a far-reaching impact on website monetization for news publishers and advertising networks. The race is heating up with both candidates investing heavily in paid marketing and looking to secure funding from supporters around the country.
August 25, 2020 / Investing

Quarterly Earnings Insights Q2 2020: BBY, INTU, DKS, ULTA, ADSK, CRM

From Similarweb
This week we’re wrapping up our weekly earnings coverage for the 2Q earnings season with an interesting mix of companies ranging from retail to software. Best Buy, Dick’s Sporting Goods, and Ulta Beauty are the companies on the retail side, while Intuit, Autodesk, and Salesforce are the companies we are focusing on in the software domain.
August 18, 2020 / Investing

Quarterly Earnings Insights Q2 2020: WMT, TGT, BABA, NVDA, HD, LOW

From Similarweb
In week six of earnings season, retail giants are stepping into the spotlight, and we’ve got earnings insights ahead of their reports. The six companies we’re covering today – Walmart, Target, Alibaba, Nvidia, Home Depot, and Lowe’s – have a total market capitalization of $1.8 trillion, so while the Apples and Microsofts of the world have already reported, now isn’t the time to tune off.
August 10, 2020 / Investing

Earnings Insights Q2 2020: ZI, VRM, HFG, ANGI, LYFT

From Similarweb
Now that most US megacorps have reported their earnings for 2Q, we turn our attention and focus to two of this year’s hottest IPOs and one of the most interesting European companies that are reporting earnings this week. While we often focus on American companies, given their market size, our data goes far beyond the borders of the North American continent, and earnings season is a great time to take a look at our friends across the pond.
August 6, 2020 / Culture

An Analysis of How the Way We Search Has Changed

From Similarweb
The first half of 2020 was like no other in modern history. Physical lockdowns, food supply shortages, and a shift towards working from home are just a few examples of the impacts of the COVID-19 pandemic on millions of people worldwide. In this blog post, we revisited the Digital 100 list of most visited sites across key industries in the United States and look at how some of the best-in-class brands are paving the way as industry leaders.
August 3, 2020 / Investing

Earnings Insights Q2 2020: ROKU, WIX, W, CVNA, BKNG, ETSY

From Similarweb
Three weeks of earnings are now behind us, which means we’re officially entering the back half of this 2Q earnings season. This week, we’re highlighting SimilarWeb data on Roku, Wix, Wayfair, Carvana, Booking, and Etsy. The data presented below is Desktop only, unless explicitly stated otherwise.
July 27, 2020 / Investing

Earnings Insights Q2 2020: AAPL, PYPL, SPOT, SHOP, EXPE, NEXT

From Similarweb
In the upcoming week, an estimated 890 public companies will report their 2Q performance. While next week will have even a larger number of companies reporting, the world’s leading companies – including Apple, Amazon, Alphabet, and Facebook – will be reporting this week. As always, we’ve prepared digital insights on the companies that are reporting. This week, we have earnings insights on Apple, Paypal, Spotify, Shopify, Expedia, and Next UK. Keep in mind that all the data below is desktop data only.
July 22, 2020 / Economy

How Hospitals are Bouncing Back, or Not.

From Similarweb
During the shut-down in March and April, hospitals took a huge financial hit. Most of their revenue comes from non-life-threatening procedures, and these were halted causing US hospitals to lose more than $50 billion a month. Now that we’re facing a new wave of COVID-19, how will this affect hospitals looking forward? To get a clear picture, we looked at the general public’s interest in orthopedic procedures.
July 20, 2020 / Investing

Earnings Insights Q2 2020: MSFT, TWTR, SNAP, LUV, T

From Similarweb
After Netflix and the banks kicked off earnings season last week, the companies reporting this week get a bit more diversified as different industries step into the spotlight. This week is the appetizer after last week’s amuse-bouche, and the next two weeks will constitute the main course of this earnings season.
July 17, 2020 / Business

SimilarWeb’s Top 25 D2C Brands of Q2 2020

From Similarweb
Every quarter we look at the IAB 250 Direct Brands to Watch, and using our unique datasets and methodology to analyze the website traffic and growth of these sites we put together a list of the 25 fastest-growing direct-to-consumer (D2C) brands.
July 14, 2020 / Investing

Earnings Insights Q2 2020: NFLX, JPM, DPZ, WFC, C, OCDO

From Similarweb
Earnings season is here, and so are SimilarWeb’s earnings insights for companies reporting in the upcoming week. Every week, we’ll publish relevant digital data points ahead of key earnings reports. This week officially opens up earnings season, with expected reports from Netflix, Dominos, JPMorgan, Citigroup, Wells Fargo, and Ocado.
June 24, 2020

Winners & Losers from Google’s May 2020 SEO Algorithm Update

From Similarweb
It’s no secret that Google updates its SEO algorithm at least once a year. The reason for this is that Google wants the most engaging content to rank high and appear on the first page of the search engine, and for less relevant content to drop down. Naturally, as people’s interests change, the algorithm must also change to achieve that goal. This means that as content gains relevancy, the algorithm changes will move results higher in the ranks.
May 7, 2020 / Business

Affiliate Traffic to Amazon Plummets 27%

From Similarweb
Across the top 10 affiliates that refer traffic to Amazon, seven sites have dramatically decreased referrals sent to amazon.com (-51%). Slickdeals.net, dealnews.com, and pcpartpicker.com, the top three affiliates for Amazon in Q1, fell 35%, 85%, and 56%, respectively.
April 8, 2020 / Business

Amazon Cuts Spending on Google Ads By As Much As 90%

From Similarweb

On March 11th, Amazon put a halt to its spending on Google Ads to counterbalance the increased demand due to the COVID-19 outbreak. By March 12th, their paid search traffic was down 90% from the previous day, and by March 25th, this decision had already cost it 11.2M visits. Amazon seems to have completely removed itself from the competition for essential goods, effectively leaving one million daily visits on the table for other competitors to take.

Video games are another story, though, and remain a significant source of revenue for Amazon. Despite the overall decrease in PPC spending, the mega-retailer continues to bid on video game-related keywords to capitalize on the recent surge in stuck-at-home online gaming during the coronavirus pandemic. In March, Amazon-owned subsidiary, Twitch, was up in traffic by 15% YoY, worldwide.

Meanwhile, eBay is ahead of the game (pun intended). Just days after Amazon’s decision, the competitor marketplace upped its investment on high-volume keywords such as “toilet paper,” “n95 mask”, and “hand sanitizer” by 60%, which has brought in an incremental 330K visits to the site every day.

April 3, 2020 / Business

eBay ramps investment in high-volume keywords on Google

From Similarweb

Just days after Amazon’s decision to cut Google Ad spend by 90%, eBay upped its investment on high-volume keywords such as “toilet paper,” “n95 mask”, and “hand sanitizer” by 60%, which has brought in an incremental 330K visits to the site every day.