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As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. SimilarWeb gives you global multi-device market intelligence to understand, track and grow your digital market share.

July 22, 2021 / Business

The Dating Sites Wooing Users Worldwide [Benchmarks]

From Similarweb
I didn’t meet my husband the ‘old fashioned way,’ in a bar. Nope. We met on Tinder. While some may be surprised I found love on a dating app, it’s definitely not the exception to the norm anymore. The online dating industry has grown 23% in 2021 alone. People worldwide are hoping to connect with that special someone and are looking to technology to give them a hand. Case in point: One billion people visited dating and relationship websites last month.
July 21, 2021 / Business

Top 5 Canadian Banks and the Trends Driving Their Digital Growth

From Similarweb
Like most of the world, the COVID-19 pandemic accelerated digital adoption across industries. The financial service industry in Canada was no exception. According to Similarweb data, web traffic to the Banking, Credit, and Lending category within the country increased 20% in 2020. In this article, we’ll use our Research Intelligence solution to hone in on the digital trends impacting the performance of top Canadian banks (known as the “Big 5”), and share lessons learned from the winners.
July 19, 2021 / Investing

Klarna IPO: To Be or Not to Be?

From Similarweb
There has been lots of speculation around a potential initial public offering (IPO) from Klarna, which according to TechCrunch is the highest valued private fintech in Europe. The Swedish buy now pay later (BNPL) company is live in over 20 countries, and in May 2021 reported 90 million global active users, and 2 million transactions a day. So will Klarna IPO? We don’t know. But what we can tell you is that based on our web traffic alternative data the company’s online performance is looking robust.
July 16, 2021 / Investing

What Is ESG Investing and Why Is It Worth Trillions?

From Similarweb
ESG assets are set to reach over $50 trillion by 2025. According to Bloomberg, that’s a third of total global assets under management. Alternative data offers a powerful view into this fast-growing space. Here we’ll delve into ESG investing, what it is, how it’s scored, and why it matters now. ESG stands for environmental, social, and governance. You can use this framework to assess how one company performs in these three areas vs. its competitors.
July 14, 2021 / Business

Which Giants Are Winning the Streaming Wars? [2021 Benchmarks]

From Similarweb
Talk to any Gen Zer and ask them the last commercial they saw. Chances are they don’t even watch cable. We’re living in the golden of video content with endless options of digital entertainment available at our fingertips. We can binge-watch, pause whenever we want, watch from anywhere, and even rent the latest blockbuster films before they hit theatres. Of course, the huge boom of digital streaming options was accelerated by the COVID-19 pandemic. With museums, venues, and other forms of entertainment closed, the number of people streaming entertainment at home skyrocketed.
July 7, 2021 / Business

U.K. Food Delivery Stocks 2Q21: Who’s Peddling Higher Now?

From Similarweb
The U.K. food delivery industry exploded during the pandemic. But as the lockdowns ease, which food delivery stock will come out on top? Here we use our Stock Intelligence platform to dive into the key alternative data trends for three of the market’s biggest players, namely Deliveroo (ROO), Uber Eats (UBER) and Just Eat Takeaway (JET). According to Lumina Intelligence, U.K. food delivery grew by £3.7 billion in 2020 to reach £11.4 billion
July 5, 2021 / Business

Amazon Prime Day 2021: Results Unwrapped

From Similarweb
And that’s a wrap! Amazon Prime Day was another success for the eCommerce giant, check out our exclusive coverage of results first. Shoppers came ready to open up their wallets on Prime Day. Revenue jumped nearly 600% compared to the daily average in the 20 days leading up to the two-day event, an increase that was almost double that of product views (+353%) and unit sales (+365%). To help understand consumer behavior driving this Prime Day performance, we used Shopper Intelligence, our eCommerce Intelligence platform, to break down trends on a category and brand level
July 1, 2021 / Business

Post-COVID Consumer Trends – What to Expect Next

From Similarweb
The world keeps changing. We don’t have to tell you that. COVID-19 took almost everything we knew and flipped it upside down. From March 2020, work-from-home companies saw demand surge, while travel came to a virtual standstill. But now, as we’re coming out from the other side, consumer trends are shifting once again. What’s next for the market? What trends should you keep tabs on as the world begins the next new norm.
June 28, 2021 / Travel

Digital Heat: Is Travel Still Flying?

From Similarweb
Following the roll-out of the vaccine against the COVID-19 virus, the initial excitement of post-COVID life appears to be wearing off – slightly. What does that mean for the market? In this month’s Digital Heat we see travel trends start to stabilize following the strong growth in previous months. Read on for a deeper dive into what’s driving these trends as well as other changes in online behavior. How are we doing this? Digital Heat, an easy-to-use heatmap to help you quickly identify at scale which industries and companies are most impacted by the current economic environment.
June 15, 2021 / Business

Amazon Prime Day Predictions for Brands (+5 Consumer Trends)

From Similarweb
Earlier this month (June 2), Amazon announced that its annual Prime Day will take place June 21 – 22. Prime Day 2021 will feature over 2 million deals worldwide, the most ever offered in the event’s seven-year history! Although the impact of the pandemic makes it particularly difficult for brands to develop 2021 strategies, we’ll use Similarweb Shopper Intelligence to make actionable, Amazon Prime Day predictions by comparing this year with last and describing top consumer trends we foresee impacting this year’s shopping event.
June 1, 2021 / Business

10 Best Stocks for 2021 for Strong Digital Growth [Updated June]

From Similarweb
The pandemic has completely changed the trajectory of stocks and sectors. Whether we like it or not, coronavirus has sped up the world’s digital transformation by months or even years. “The move to digitization has accelerated, and the benefits will be permanent,” says KPMG’s global advisory head Carl Carande. “There is no going back.” With this in mind, we decided to zero in on the top 10 investing trends for 2021, covering everything from bitcoin and cryptocurrency to IPOs and SPACs.
May 27, 2021 / Investing

Zoom Earnings Insights: Steady As She Goes

From Similarweb
Zoom Video Communications (ZM) is on the cusp of its fiscal first quarter earnings report on June 1. As expected, Zoom’s momentum is fading as lockdowns ease and on-site activity returns. Shares are significantly underperforming year-to-date, even when compared to the overall weaker performance across the tech space.While many organizations are moving to adopt a more permanent flexible work environment, the risk-reward ratio for Zoom has now undeniably shifted.
May 26, 2021 / Business

monday.com IPO: What Does the Data Say?

From Similarweb
Monday.com has officially filed for its initial public offering (IPO) on the NASDAQ stock exchange, under the ticker MNDY. The project management tech company is yet to report a profit, but did report impressive total revenue for 2020, of $161 million. The company has not yet disclosed its target valuation. In the meantime, let’s see what the alternative data has to say, ahead of the monday.com IPO.
May 25, 2021 / Business

1Q21 Earnings Preview Cheat Sheet: WDAY, CRM

From Similarweb
Now it’s the turn of SaaS companies to take center stage this earnings season. For the first quarter, SaaS expectations called for sustained enterprise momentum. However, for certain B2B platforms, there are concerns that these expectations could prove aggressive. That’s the case even for those who have experienced account growth acceleration in 2021, such as cloud-based software provider Salesforce (CRM) and Workday (WDAY).
May 21, 2021 / Business

Digital Heat: Is Online Retail Already Out of Fashion?

From Similarweb
Thanks to the coronavirus vaccine rollout, the market is shifting once again. So what does that mean for the industries most influenced by the pandemic lockdowns? This report delves into online trends in sectors and industries from SaaS to travel. How are we doing this?
May 12, 2021 / Culture

Ready to Order? Event-Goers Are Flocking Back to Ticket Websites

From Similarweb
After coming to a shrieking halt in 2020, the online event ticketing industry is making an awe-inspiring comeback. Demand is surging as lockdowns, and stay-at-home orders ease in many countries around the world. For a market dominated by a small number of large booking websites focusing on live music events, concerts, and festivals, the transition to virtual was virtually not an option for fans and event-goers.
May 7, 2021 / Business

Top 10 Fastest-Growing Flower Sites for Mother’s Day

From Similarweb
With Mother’s Day fast approaching and graduations around the corner, many shoppers are looking for last-minute gifts. Flowers are the go-to presents for these special spring events. This raises the question: Which flower websites are outperforming now? To answer this, we’ve compiled a list of the fastest-growing flower sites in the U.S. for the first quarter (Q1) of 2021. Keep reading to find out which industry trends are driving this growth.
May 6, 2021 / Business

Peloton Earnings: Turning Up the Resistance

From Similarweb
Heading into the print on May 6, we used Similarweb’s alternative data to analyze Peloton’s (PTON) unique users and payment referral traffic as a window into F3Q21 earnings. Peloton is in a tricky spot right now. Shares are down 35% year-to-date, as investors question the sustainability of elevated pandemic growth levels.
May 5, 2021 / Business

23andMe SPAC: Everything You Need to Know About the Genetic Testing Giant

From Similarweb
From taste preferences and health risks to ancestry links, 23andMe, provides direct to customer (DTC) home genetic testing kits that give customers insights into their genetics. All customers need to do is spit into a tube. But that’s not all. 23andMe is on a mission to disrupt what it believes to be a dysfunctional healthcare system.
May 4, 2021 / Investing

Etsy Earnings Preview: A Tale of Two Halves

From Similarweb
Etsy has been on a strong run. And expectations remain high for the eCommerce site known for selling handmade and vintage items. A strong 4Q20, greater-than-anticipated holiday sales, and a new personalized search feature all add to the bullish picture for the company. But, as vaccinations around the globe are rolled out and lockdowns ease, will the momentum continue?