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22 Categories to Watch in ’22 22 CATEGORIES TO WATCH IN '22

Source: https://mediaradar.com/blog/22-categories-to-watch-2022/

It’s been a long two years. Last year at this time, many of us were hoping for a quick pandemic-rebound in 2021. Couldn’t we just magically put the pandemic behind us and forge a new way forward?

We know that didn’t happen.

With the Delta variant and a complicated economic recovery, 2021 was marked by continued reliance on digital shopping, work, schooling and entertainment. At the same time, we experienced the “Great Resignation” and major supply chain issues.

Nearly all industries were impacted by the pandemic: some for the worse, and some for the better.

For the next 22 days, we’re reporting on 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch in 2022.

Learn key advertising insights from the following categories:

  • Beer
  • Hard Seltzer
  • Automotive
  • Used Car Retailers
  • Streaming Services
  • Quick Service Restaurants
  • Pharmaceuticals
  • Video Games
  • Online Gambling and Fantasy Sports
  • Homegoods
  • Travel
  • Food and Beverage
  • Athletic Wear
  • Footwear
  • Fitness Equipment
  • Wine
  • Cryptocurrency
  • Direct-to-Consumer
  • Consumer Electronics
  • Consumer Packaged Goods
  • Cosmetics
  • And more

We’ll cover the most important advertising insights and trends from these industries. No matter how fast or slow these industries are recovering, you’ll be prepared to make strategic proposals and media planning decisions for your customers.

To learn more about the data behind this article and what MediaRadar has to offer, visit https://mediaradar.com/.

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Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.

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The email you entered is not valid.

LET US HELP

Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Consumer Edge Research

Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.