Business

The State of Anime Gaming in 2022: A Core, Niche User Base Propelling 20% of App Store Consumer Spend in Games

AppAnnie , April 21, 2022

Source: https://www.data.ai/en/insights/mobile-gaming/state-of-anime-gaming/

data.ai’s Game IQ Feature Tags fuels robust analysis of this growing art style and what makes this cohort of gamers unique

The State of Anime Gaming in 2022, we use data.ai’s Game IQ Feature Tags to dive deep into the anime gaming sector — highlighting growing global demand. We leverage this view of anime art style in mobile games to unpack market sizing, subgenre trends, top performers and user preferences and demographic breakdowns never before seen on this scale.

Game IQ Feature Tags Highlight a Nuanced, Niche and Highly Engaged Mobile Audience for Anime-Themed Games

Key findings from this report include:

Anime games represent a niche, but highly engaged audience with a huge spending appetite: Anime game audiences accounted for $1 of Every $5 spent through the app stores on mobile games in 2021, yet global usage penetration was <3%.
Anime games have yet to reach the mainstream, but are picking up steam globally: Global downloads grew 15% YoY in 2021, and 50% from 2018.
Japan remains the largest market for anime games at 55% in 2021, but market share has decreased by 9 percentage points from 2018 as breakout anime games go global.
Anime gaming audiences tend to Skew Gen Z and Have Different Affinities for Social Apps than Overall Gamers: US iPhone anime gaming audiences overindex for Discord, Snapchat and Reddit compared to the average population

To learn more about the data behind this article and what AppAnnie has to offer, visit www.appannie.com.

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