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Culture

Trump and Biden Mention Opponent's Names 9,000 Times in Facebook Ads

Source: https://www.pathmatics.com/blog/trump-and-biden-mention-opponents-names-over-9000-times-in-facebook-ads

The two Presidential candidates have little in common, from their stance on foreign policy and healthcare to their advertising strategies and messaging. One thing they do have in common, though? An affinity for mentioning one another in ads–Facebook ads, in particular.

We analyzed Facebook ads from each candidate dating back to January of this year to see how many times each candidate mentioned their opponent. Here’s what we found.

To learn more about the data behind this article and what Pathmatics has to offer, visit www.pathmatics.com.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

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Consumer Edge Research

Consumer Edge Insight offers exclusive street-ready big-data products engineered for alpha generation by Data Science Teams & Portfolio Managers alike. CEI offers a number of alternative data products including CE Transact, our leading U.S. credit/debit card insight product (15M cards). CE Transact products provide aggregated revenue signal, deep fundamental cohort analysis and/or granular transaction-level data feeds with unparalleled metadata. Advantages: shortened latency (T+4), better panel representativeness (9M+ daily panel), and metadata integration such as demographics (at cardholder level). All data is cleaned with CEs Advanced Tagging System.