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JD-LON Makes Sport of US Expansion

Source: https://insights.consumer-edge.com/2021/05/jd-lon-makes-sport-of-us-expansion/

JD-LON’s success in its home market has come from building brands that resonate with specific customer segments, tailoring each brand’s assortment and image for the target audience. But with North American expansion key to its growth strategy, can the company recreate the allure across the Atlantic? In today’s Insight Flash, we examine JD-LON’s performance in the US vs. UK, seeing how growth has compared to the overall industry, the importance of channel trends, and which brands have come closest to hitting the customer mark at home and abroad.

In the US, JD-LON spend growth trends mirrored overall Apparel, Accessories & Footwear sales in early 2020, with strong outperformance in May and June fading into the summer and lagging in the November and December 2020 holiday season. However, the beginning of 2021 has been more positive, and JD-LON spend growth outperformed the industry in January, February, and March. The company has seen more consistent trends in its home market, where spend growth outperformed the industry by a wide margin in every month of 2020 and into 2021.

Industry Trends

Note: JD-LON data only for brands included in the Apparel, Accessories & Footwear industry.

E-commerce has been a feather in JD’s cap. UK Online spend growth was at least 40% throughout 2020, and has spiked to over 150% in the first three months of 2021. US Online spend growth lagged Offline in the first two months of 2020, but quickly became the faster-growing channel due to pandemic store closures, maintaining that lead through the holiday shopping season. January weakness online has bounced back to positive growth in February and March.

Channel Sales

In the US, the flagship JD Sports flagship brand has seen the highest spend growth over the last year, followed by size? and DTLR. In the UK, growth has come from more niche brands like Footpatrol and Naylors, with Mainline and size? also seeing strong performance.

Brand Performance

Note: US data 364 days ending 4/23/2021, UK data 364 days ending 4/17/2021

To learn more about the data behind this article and what Consumer Edge Research has to offer, visit www.consumer-edge.com.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ForwardKeys

ForwardKeys is one of the leading travel analytics firms that provides investment firms with alternative and predictive data on the travel industry. Data is offered both on the demand and the offer-side of the aviation market.

Actual Air Reservations is an aggregation of flight bookings made via the Global Distribution Systems. Exclusive agreements make that global travel data is available, including regions that are generally difficult to track. This data contains valuable insights into the profile, behaviour, and impact of events on past, present and future air travellers.

Seat Capacity provides insights into the scheduled flights from 99% of global commercial airlines.

Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses. Combined, the datasets can provide insights into the financial health of businesses operating in the travel and tourism industry. This list contains companies like airlines, airplane leasing companies, oil companies, hotels and travel agencies.