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ETR Research

ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.

May 3, 2021 / Business

Macro Views from Spring 2021

From ETR Research
We are excited to show you several data points and macro takeaways from our Spring Technology Spending Intentions Survey and COVID-19 Impact drill down series, citing participation from 1,500 IT decision-makers.
October 19, 2020 / Business

Not so Fastly

From ETR Research
The past week, high-flying CDN-turned-edge-computing vendor Fastly announced that its 3Q'20 revenues would be 5% lower-than-expected due primarily to significantly lower than anticipated revenues from its largest customer, which it had previously disclosed as ByteDance, the operator of TikTok.
August 24, 2020 / Business, Investing

Snowflake’s Multi-Cloud Flexibility Wins Share from Public Cloud Competitors

From ETR Research
"We originally started with Redshift as our data warehouse. Over time, we realized that there were some features that were missing that we weren’t able to take advantage of, so we looked at Snowflake and realized it was a much more current and modern cloud infrastructure to move to."
July 20, 2020 / Investing

Getting Ahead of Snowflake's Rumored IPO

From ETR Research
Ahead of Snowflake's rumored IPO, ETR reviews its most recent data to determine whether Snowflake can maintain its elevated adoption rate & continue penetrating the largest accounts in the world. The information below was collected through a topical study ETR conducted in May 2020.
June 9, 2020

44% of CIOs indicated their organization is decreasing investments in emerging tech

From ETR Research
Based on the preliminary data, 44% of CIOs indicated their organization is decreasing investments in emerging tech due to COVID-19.
May 24, 2020 / Economy

44% of CIOs Expect a U-Shaped Recovery Due to COVID-19

From ETR Research
ETR launched its Summer Emerging Technology Study last Thursday afternoon to gauge CIO sentiment levels across 300+ private enterprise technology companies. As a follow up, we asked these same high-level IT decision makers to provide insight as to the type of recovery their organization expects due to COVID-19. Specifically, we gauged whether their organization is expecting a V-shaped, U-shaped, or L-shaped recovery due to COVID-19.