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Travel

Demand in most states within 15% of 2019

Source: https://str.com/data-insights-blog/50-state-demand-state-level-recovery-lines

U.S. room demand continues to push toward the comparable levels of 2019. As a reminder, 2019 is being used as the recovery benchmark due to the heavy pandemic impact in 2020.

For the 4-week period ending 15 May, 29 states experienced room demand totals within a 15% margin of the comparable period in 2019. Recalling that overall U.S. room demand dropped by greater than 80% during the worst weeks of this recession, there is evidence of widespread improvement as all but five markets during the past month registered a 30% (or less) deficit in recent rooms sold from 2019 levels.

STR’s latest 51-chart demand map shows that many markets are close to matching their 2019 levels, and since the previous update in April, 4-week demand levels in both Mississippi (demand index average=106.5) and Arkansas (102.4 index) have both beat the 2019 comparables.

In contrast, several major markets have a ton of ground to make up, including Washington D.C. (33.7 index), New York (55.0 Index), Massachusetts (58.5 index), and Hawaii (58.8 index).

To learn more about the data behind this article and what STR has to offer, visit https://str.com/.

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ETR Research

ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.