Mobile Saw 50% More Consumer Spend Than All Other Forms of Gaming Combined at $120 Billion in 2021
Mobile gaming is driving the entire global gaming market with consumer spend set to surpass $204 billion in 2021 across mobile, console, handheld and PC/Mac gaming. Top grossing games like ROBLOX and Genshin Impact feature cross-play features demonstrating that cross-platform connectivity and the ability to share progress and play across different platforms are not just novelties, they may prove essential for long term growth.
Mobile Gaming: No Signs of Slowing Down
Over 1 year into the COVID-19 pandemic, demand for mobile gaming has remained strong with no sign of slowing down. Globally, users downloaded 30% more mobile games per week in Q1 2021 than in Q4 2019, clocking in at over 1 billion game downloads per week. We’ve also seen consumers spend more than ever before on in-app purchases in mobile games. In Q1 2021, consumers spent $1.7 billion per week in mobile games, up 40% from pre-pandemic levels.
Consumer Sentiment Varies Among In-Game Ads by Format and Frequency
Mobile advertising is a popular monetization mechanic for casual mobile games — where the cost is shifted from the consumer to advertiser. Within in-game advertising consumer sentiment differs by ad format and ad presence within games, with US gamers preferring rewarded video ads by far, and gaming genres that show fewer ads.
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