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2021 Gaming Spotlight: The Trends You Need to Know Across Mobile, Console, Handheld and PC/Mac Gaming

Source: https://www.appannie.com/en/insights/mobile-gaming/2021-gaming-spotlight/

Mobile Saw 50% More Consumer Spend Than All Other Forms of Gaming Combined at $120 Billion in 2021

Mobile gaming is driving the entire global gaming market with consumer spend set to surpass $204 billion in 2021 across mobile, console, handheld and PC/Mac gaming. Top grossing games like ROBLOX and Genshin Impact feature cross-play features demonstrating that cross-platform connectivity and the ability to share progress and play across different platforms are not just novelties, they may prove essential for long term growth.

Mobile Gaming: No Signs of Slowing Down

Over 1 year into the COVID-19 pandemic, demand for mobile gaming has remained strong with no sign of slowing down. Globally, users downloaded 30% more mobile games per week in Q1 2021 than in Q4 2019, clocking in at over 1 billion game downloads per week. We’ve also seen consumers spend more than ever before on in-app purchases in mobile games. In Q1 2021, consumers spent $1.7 billion per week in mobile games, up 40% from pre-pandemic levels.


Consumer Sentiment Varies Among In-Game Ads by Format and Frequency

Mobile advertising is a popular monetization mechanic for casual mobile games — where the cost is shifted from the consumer to advertiser. Within in-game advertising consumer sentiment differs by ad format and ad presence within games, with US gamers preferring rewarded video ads by far, and gaming genres that show fewer ads.

To learn more about the data behind this article and what AppAnnie has to offer, visit www.appannie.com.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

ETR Research

ETR is a primary technology market research firm, capturing real-time evaluations and spending intentions from thousands of enterprise-leading technologists.

For almost 10 years, Global 2000 corporations have trusted ETR’s proprietary technology research to capture real-time market activity. ETR produces market research through standardized surveys and round table discussions, not analyst opinions – our data driven approach quantifies the narrative driving the technology landscape. Marketing, Investor Relations, Corporate Strategy and Corporate Venture Capital teams no longer need to rely on anecdotal evidence to make business decisions. Vendors covered in our surveys gain mindshare among global IT leadership & gain key insights into navigating their competitive landscapes.