One of the advantages of CE Vision is that it can help companies find unlikely matches for partnerships beyond their space. Over the past four weeks we have highlighted some of these unlikely matches and what our data shows about how much better it is when companies work together.
Black Rifle has hidden love with Bumble and wants them to be their Valentine
To start, we take coffee dates to a new level, showing how Black Rifle could achieve synergies by swiping right on Bumble. The average Black Rifle shopper spends 1.75 times as much as our panel average on Bumble as a share of their overall wallet. This means that Black Rifle customers who also use Bumble have spent $150 over our panel history versus $100 from those who don’t cross-shop. And Black Rifle is popular among Bumble users too – they’ve spent an average of $197 over our panel history versus $189 for non-users.
With a match like this, Bumble and Black Rifle should consider a partnership, perhaps a discount on a Black Rifle coffee date if you meet on the Bumble site or a Bumble in-person event at a Black Rifle coffee shop.
JetBlue should take a romantic trip with Benevity
Here we looked to see what happens when JetBlue takes charitable giving through Benevity to new heights. The average JetBlue flier spends over twice as much as our panel average on Benevity donations as a share of their overall wallet. This means that JetBlue customers who also use Benevity have spent $844 over our panel history versus $672 from those who don’t cross-shop. And Benevity is popular among JetBlue travelers too – they’ve spent an average of $989 over our panel history versus $759 for non-passengers.
With that kind of chemistry, JetBlue could think about matching mileage donations on Benevity’s site, or Benevity could try to appeal to JetBlue fliers with an in-flight campaign.
Drybar and Heyday are looking good to Rent the Runway
In the Beauty space, we see whether Beauty Services like Drybar and Heyday can doll up Rent the Runway. The average Rent the Runway shopper spends over eighteen times as much as our panel average on Heyday services and over twelve times as much at Drybar as a share of their overall wallet. This means that Rent the Runway customers have spent $391 over our panel history at Heyday versus $325 from those who don’t cross-shop, and $184 at Drybar versus $173 from those that don’t cross-shop. And Rent the Runway is even more popular among customers of these Beauty Services brands as well – cross-shoppers from Heyday spent an average of $1,168 over our panel history and cross-shoppers from Drybar spent an average of $1,024, versus $557 and $513 (respectively) for those who did not cross-shop.
With that kind of chemistry, Rent the Runway could think about making Heyday and Drybar locations pickup/dropoffspots, or Heyday and Drybar could have Rent the Runway add a link for beauty bookings to their rental process.
TJ Maxx Should Go On A Thrift Store Treasure Hunting Date
Lastly, we see if TJ Maxx can expand its treasure hunt appeal by moving in with a consignment shop. The average TJ Maxx shopper spends 1.36x as much as our panel average on Consignment/Thrift shopping and 1.89x as much at popular Plato’s Closet as a share of their overall wallet. This means that Consignment/Thrift customers have spent $421 over our panel history at TJ Maxx versus $287 from those who don’t cross-shop, almost 50% higher spend.
With that kind of chemistry, TJ Maxx could think about building a real estate strategy around locations with Consignment/Thrift stores nearby, or chains like Plato’s Closet could offer TJ Maxx coupons as an incentive for item dropoffs.
To learn more about the data behind this article and what Consumer Edge Research has to offer, visit www.consumer-edge.com.
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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.
