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Comscore Finds News Consumption Remains Significantly Higher Than Pre-Pandemic Levels

Source: comscore.com/Insights/Press-Releases/2020/8/Comscore-Finds-News-Consumption-Remains-Significantly-Higher-Than-Pre-Pandemic-Levels

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, has found that while audience traffic for certain categories are returning to normal, overall news consumption remains higher than pre-pandemic levels. The figures suggest that millions of Americans continue to rely on media for vital information during the ongoing COVID-19 pandemic.

Total visits to an aggregate of approximately 40 select news sites peaked during the week of April 13-19, 2020 with 8.5 billion total visits. However, since mid-May, total digital visits to news sites have remained somewhat steady. The week of July 27-August 2, 2020 saw 7.4 billion visits, which is 28% higher than pre-pandemic levels during the week of February 3-9, 2020.

Other media consumption highlights from the latest Comscore research include:

  • Total digital visits (mobile and desktop) across ten key categories peaked the week of April 20-26, 2020 with 64.3 billion digital visits. Since then, total digital visits have slowly declined, but remain over 30% higher than pre-pandemic levels as of the week of July 27-August 2, 2020.

  • Total digital visits to select top retail sites peaked in mid-to-late April. After declining for several weeks, visitation to these retail sites again picked up in July, reaching 1 billion visits during the week of July 27-August 2, 2020, a 50% increase in visitation over pre-pandemic levels

  • Since late March, visitation to travel sites has slowly and steadily risen—during the week of July 27-August 2, 2020 visitation reached 525 million. This is still nearly 40% lower than pre-pandemic levels, but a 45% increase over the low point during mid-March.

To learn more about the data behind this article and what Comscore has to offer, visit https://www.comscore.com/.

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

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Advan provides hedge funds and institutional investors with unmatched insights into both foot and vehicle traffic to enable better investment decisions. Using precise, manual geofencing, it has the most extensive and accurate location data, available in seconds through an intuitive, self-service dashboard. Its institutional-grade analytics allow fast and actionable insights into customer behavior and corporate activity.

Advan is headquartered in New York City. For more information please visit www.advan.us