New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, has found that while audience traffic for certain categories are returning to normal, overall news consumption remains higher than pre-pandemic levels. The figures suggest that millions of Americans continue to rely on media for vital information during the ongoing COVID-19 pandemic.
Total visits to an aggregate of approximately 40 select news sites peaked during the week of April 13-19, 2020 with 8.5 billion total visits. However, since mid-May, total digital visits to news sites have remained somewhat steady. The week of July 27-August 2, 2020 saw 7.4 billion visits, which is 28% higher than pre-pandemic levels during the week of February 3-9, 2020.
Other media consumption highlights from the latest Comscore research include:
To learn more about the data behind this article and what Comscore has to offer, visit https://www.comscore.com/.
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