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Follow the Money - Political Advertising in 2020

Source: https://www.pathmatics.com/blog/followthemoneypoliticaladvertising2020

If this year has shown us anything, it’s that politics seems to be about EVERYTHING. From racial inequality to the coronavirus, healthcare, women’s rights, supreme court vacancies, or the economy, the upcoming election is one of the most important in modern history. And while sometimes it can be difficult to sort through all the political promises, Pathmatics remains a source you can trust for all your digital insights.

Shaking the Digital Money Tree

With the importance of, not only the Presidential Election, but down-ballot Senate races shaping the makeup of the executive branch, political spending has blown up in 2020, reaching a record $10.8 billion.

Pathmatics followed the digital money trail, finding that, since August, both Trump and Biden campaigns spent nearly $190MM in all channels, including major takeovers of Youtube in late August, propelling both campaigns to the #1 and #6 top advertiser spots, overall.

Not to be outdone, several major Senate Races have raised record amounts of money as well. In South Carolina and Maine, both career Republican incumbents are facing major challenges from their democratic rivals.

However, with much of the money being spent in Facebook, a geography breakdown for Jaime Harrison (challenger to Lindsey Graham) shows major funding outside of his home state, in California, New York, Washington and Maryland, hoping to elicit contributions from traditional democratic strongholds.

Rocking The Vote

While political campaigns are focused on their candidates, the real message is to get out and vote, and brands are heeding the call. Banana Republic, Nike, Levis, and many others are stepping up with new creatives aimed at voter registration and turnout.

But no matter if you’re Democrat, Republican, or Independent, brands and campaigns are spending big money for your vote, so let’s not disappoint them. So, we’ll see you at the polls - or, we’ll see you at the drop-box. JUST VOTE!

To learn more about the data behind this article and what Pathmatics has to offer, visit www.pathmatics.com.

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Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

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Data is changing the speed of business. Investors, Corporations, and Governments are buying new, differentiated data to gain visibility make better decisions. Don't fall behind. Let us help.

DATA PROVIDER SPOTLIGHT

Placer

Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.

Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.