Housing prices continue to surge—frustrating potential homebuyers. “It’s becoming clear that record-high price growth and an enduring shortage of available homes are beginning to hinder would-be homebuyers,” said Matthew Speakman, an economist at Zillow. “Sales volume continues to struggle to regain the momentum it built late last year.” Residential homeowners and politicians are pointing fingers at investment firms, but data points to other culprits. At the same time, commercial real estate won’t fully rebound for another couple of years.
More than any other industry, travel feels like a large pendulum pulled to one extreme that is now quickly returning the other way. Perhaps _too_ quickly. Airline employees and Transportation Security Administration (TSA) agents are tasked with managing heavily booked flights, crowded airports, and passengers who’ve forgotten how to behave while traveling. Passengers are experiencing extremely long check-in and security lines, terminals with closed shops and restaurants, and multiple flight cancellations.
Just like other industries, the energy sector is experiencing supply chain bottlenecks. Most of the attention is on the clean energy sector. The sector experienced tremendous growth last year—but faces challenges like cost-inefficiencies, fragmentation, and a lack of mature industrial partnerships. As you and your sales reps enter advertising conversations with energy sector brands, it’ll be essential to know what’s going on in their world and what the most recent spending patterns have been.
The TV and streaming market is constantly being redefined. The player moving quickest these days is AT&T, owner of HBO Max. AT&T’s been working towards a merger between WarnerMedia and Discovery to create a new $150 billion content unit, Warner Bros. Discovery. And it launched HBO Max’s ad-supported tier earlier this month. This is all against the backdrop of increasing competition among streaming platforms. We’re not referring to the number of players in the market—those days are gone.
Ad-supported streaming (AVOD) is a $11 billion business that doesn’t have a standard approach for ad purchasing. Confusing processes lead to slow revenue growth. Meanwhile, Hulu’s gross revenue continues climbing. Hulu is succeeding in the messy, crowded AVOD world and has much to teach. Which advertisers are buying from Hulu that could mean opportunity for you? Hulu has been the leader of the pack in ad-supported TV-streaming for years. And even though their market has become increasingly crowded
Though digital advertising has been around for years, we’re just getting to a point where individual print publications are seeing their digital sales consistently outpace their print sales. Meredith publications—the publisher of Better Homes and Gardens, Southern Living, People, Real Simple and many other national lifestyle magazines—made $107 million on online advertising during Q1 2021. This is about $10 million more than their print sales.
Facebook and OTT advertising may offer similar programmatic opportunities, but the two formats generally win over a different set of advertisers. Over the last few weeks, we’ve dug into Facebook advertising data and released a Facebook advertising trend report.
Facebook is the leading social media platform by many counts—but when it comes to popularity among Gen Z users, Snapchat is overtaking the giant. Gen Z is getting older and about to be a huge buying power. How are advertisers using the two platforms? And which brands spending big on Snapchat represent opportunities for other publishers?
At the beginning of the year, ad tech leaders were talking about what they expected from programmatic in 2021. A big part of the discussion was how programmatic would become central to the media planning process and how buyers would need to adopt a ‘test and learn’ mindset. Not only that, but IAB predicted that programmatic’s “meteoric rise” in ad spend would reach $98 billion and account for 68% of all digital advertising in the US.
Beyond the ad-supported streaming platforms, broadcast networks compete for attention with platforms that distribute user-generated video content. And as audience attention shifts, so do advertisers. As the social network with the most annual revenue, we know that Facebook is great at bringing in ad dollars.
We all know that eCommerce soared last year—and it’s not slowing down in 2021. In March, online sales were up 49% year-over-year (YoY), making this the biggest increase since July 2020 when Americans received their first round of stimulus checks. Despite vaccines, people are still shopping online and it makes sense that brands are buying ads in the digital space.
Many things changed in the manufacturing industry due to the pandemic: a push for new digital investments, new visions for how factories and back-offices could work, and perhaps more importantly, a realization of how important and vulnerable supply chains are in crises. “We are going to survive this pandemic. Manufacturing is going to come out of it stronger,” said Adam Aguzzi, vice president of manufacturing at consulting company Ceridian.
Last year was a dismal year for travel. But as vaccines and other safety measures roll out, change is already happening. Whether it’s cycling trips to tour sites important to the Civil Rights movement or an overdue visit to see grandparents, travel will be a meaningful part of 2021. As the industry recovers, advertisers can provide answers to the question at the top of many consumers’ minds: where to next?
Energy use, especially in how it relates to climate change and global reform, is a big issue. But after a year of big issues—it’s easy to overlook changes in the energy sector in favor of those that seem more urgent. However, many of these issues are closely related. Pandemics share many of the same root issues as climate change. Plus, COVID-19 impacted climate change in complicated ways.
As we swing full-force into 2021, many people are making resolutions for the new year. Among the most popular? Getting fit. Fitness advertising traditionally spikes in January. And in the COVID era, fitness apps and websites become particularly important as users plan to get fit at home without breaking the bank.
This year, we’re bringing in the end of the year with a series: 12 Days ‘til New Years. We’ll continue our tradition of highlighting the most notable brands and spending across ad tech platforms, consumer media, and B2B industries.
This year, we’re bringing in the end of the year with a series: 12 Days ‘til New Years. We’ll continue our tradition of highlighting the most notable brands and spending across ad tech platforms, consumer media, and B2B industries. With winter holidays on the horizon, there’s one event that everyone’s looking forward to: New Years Day and the end of 2020.
More than half of U.S. advertising is expected to be spent on digital advertising this year—with the strongest growth in social media, video, eCommerce and search. Snapchat is one of the social media platforms seeing this growth in action. It’s been a while since we checked in with Snap. How did it perform during Q3 and have there been any significant changes among its advertisers due to the pandemic?
Many B2B industries floundered in the wake of the COVID‐19 pandemic, while others adapted to serve new purposes. The shipping and logistics industry is a prime example of an industry that changed drastically to stay afloat—and some believe those changes are here to stay.
COVID-19 forced people around the world to pack up offices, schools, and stores this year, sending people to stay home. At home, people were glued to their digital devices for work, studies, and entertainment. This led to a rise in content streaming—on over-the-top (OTT) platforms and websites.