The Apparel and Food landscape is changing faster than ever. As we feel the impact of the recession, MediaRadar is monitoring which advertisers are shifting ad spend each week. This will give you the most updated view of the ad sales landscape. Here are some key weekly takeaways from advertising shifts that took place Apparel is a category that is experiencing growth possibly due to the holiday advertising push. The season brings gifts of clothes, shoes, belts and bags.
Consumers with credit card debt outspent at non-discretionary retailers as much as, if not more than, discretionary retailers, which continued into the holiday season. Driving this increase could be depletion of stimulus check payments. Government assistance during the pandemic initially buoyed debt paydowns in 2020 and 2021, possibly depressing spending by former debt-holders. Now that most stimulus programs are over, consumers are again increasingly moving into debt.
Housing is expensive, and this year, homeowners saw housing affordability decline as their monthly mortgage payments jumped to the highest levels in 15 years. With inflation simultaneously pushing the cost of goods up everywhere, current economic conditions are exerting pressure on current and future homeowners leaving many wondering if they can afford a mortgage. Over the last year, home prices increased by double digits, with CoreLogic’s most recent Home Price Insights report showing a 10.1% year-over-year increase in October 2022. And this rise in prices is independent of interest rates which spiked to over 7% in mid-
Admit it: Every January, you resolve to take better care of yourself. And maybe you stick with it for a short while, then lose your resolve, then fall back into old habits. And next January, you try again. Extrapolate that experience across the American consumer base, and you’d expect to see a cyclical trend in first-quarter spending in self-improvement sectors, with a burst of spending activity in January followed by a steep cooldown in February and March.
With holiday celebrations around the corner, consumers have plenty of grocery shopping ahead of them. Our recent webinar covered the prevailing visitation trends in the space, including data from Turkey Wednesday. And in order to keep our finger on the pulse, we dove into the most recent visit data for the grocery sector and Publix, one of the leaders in the category.
For the past 10 years, Downdetector® has provided critical insights on real-time status and outage information for all kinds of services. We’ve seen huge, widespread outages over the years and 2022 was no exception. While no outage in 2022 eclipsed the biggest outage we’ve ever seen, which Meta experienced on October 4, 2021 when Facebook, Messenger, WhatsApp, and Instagram all went down, 2022 still saw some big worldwide outages. We put together a list of the 10 biggest global outages of 2022, so read on to learn how outages affected users:
CoreLogic®, a leading global property information, analytics and data-enabled solutions provider, today released its latest Single-Family Rent Index (SFRI), which analyzes single-family rent price changes nationally and across major metropolitan areas. U.S. rental price growth slowed for the sixth straight month on an annual basis in October to 8.8%, the lowest rate of appreciation in more than a year but still three times higher than the pre-pandemic level. Despite the continued cooling, a shortage of available properties is keeping costs elevated, a trend that is partially fueling year-over-year gains in the lower-priced tier.
Our latest white paper, Beauty’s Irresistible Allure, draws on location intelligence and demographic data to analyze three leading beauty brands that are adapting to evolving consumer demand in this growing market. Below is a taste of our findings. When it comes to makeup and perfume, there’s nothing quite like in-person shopping. From finding just the right look to browsing with friends, cosmetics chains offer consumers a chance to find products that make them feel good, while having fun and engaging in social interaction.
5G is no longer a new technology, however, consumers in many countries are still waiting to see the full benefits of 5G (or even to connect to 5G at all). We examined Speedtest Intelligence® data from Q3 2022 Speedtest® results to see how 5G performance has changed since last year, where download speeds are the fastest at the country level, and how satellite technologies are offering additional options to connect. We also looked at countries that don’t yet have 5G to understand where consumers are seeing improvements in 4G LTE access.
Total construction starts fell 18% in November to a seasonally adjusted annual rate of $926.3 billion, according to Dodge Construction Network. During the month, nonresidential building starts lost 25%, nonbuilding shed 21%, and residential starts dropped 5%. Year-to-date, total construction starts were 14% higher in the first 11 months of 2022 compared to the same period of 2021. Nonresidential building starts rose 36% over the year, residential starts were down 1%, and nonbuilding starts were up 16%.
Long a popular destination for New Yorkers on the move, Florida boasts an estimated 1.6 million residents hailing from the Big Apple. Warmer weather, inviting beaches, and a lower cost of living have all been cited as factors contributing to the Sunshine State’s draw. With no state income or payroll taxes, Florida is also a preferred destination for many entrepreneurs seeking a more business-friendly regulatory environment.
2022 has been another year of ups and downs for Chinese aviation, at least in terms of how much flying has been done. No other market, perhaps in history, has seen the same degree of volatility in the schedules being operated by airlines. According to the latest OAG data, in December 2022 there was 35% more capacity than in November (which saw capacity fall by 32% compared to October). Of course, not every month has seen such swings, but overall China has seen capacity deteriorate in 2022 compared to 2021, an unusual situation when aviation in most countries continues to be in recovery from the global pandemic.
Zalando, much like Consumer Edge, has rapidly expanded its presence across European markets with on-trend products that meet customer needs. This makes the company a fitting topic for our first pan-European Insight Flash using our newly launched CE Transact EUR dataset to examine how Zalando’s performance has trended across the six countries covered. CE Transact EUR has been highly predictive of Zalando’s reported sales growth over the past three years with a 97% correlation.
Over the past several years, teen-focused jewelry retailer Claire’s Stores Inc went from filing for bankruptcy to filing for an IPO, as the company gradually expanded its offerings to attract new customers and experimented with different omnichannel strategies. Our analysis of U.S. consumer spending data since 2019 found that a higher proportion of the company’s direct-to-consumer sales come from new customers versus returning customers. At the same time, most of Claire’s DTC sales still come from brick-and-mortar stores rather than its ecommerce site—although online sales typically spike each November, likely fueled by the company’s major Cyber Monday sale.
The workplace recovery has stalled over the past few months, with employees and employers settling into the new normal of widespread hybrid and remote work. Now, with 2022 almost behind us, we dove into office foot traffic data for the past six months to understand where the workplace recovery stands nationwide and in select cities and what may impact the recovery in 2023.
The media landscape is changing faster than ever. As we feel the impact of the recession, MediaRadar is monitoring which advertisers shifting ad spend each week. This will give you the most updated view of the ad sales landscape. Here is a full list of advertising changes by category. (Don’t worry, it’s ungated) Here are some key takeaways from advertising shifts that took place during the week of November 21, 2022. Media & Entertainment is a category that is experiencing growth at the end of 2022.
The top 10 quick-service restaurant apps in the U.S. were downloaded 11.4 million times in November, seven percent less than those the month prior. Year-over-year in the month of November, downloads of the top 36 quick-service restaurant apps are up 18.6 percent. A download represents a new user and the first conversion on the mobile app customer’s journey.
Going into this year’s holiday shopping season, we face an uncertain economic climate. Consumer confidence in the US is at its lowest level since the Great Recession, with high inflation curbing holiday shoppers’ spending appetites. How has the retail sector been faring in this climate, particularly during the holidays? Job postings in retail have dropped in September, October and November relative to their levels in the same months last year. The decline came after years of growth during these months – even during the pandemic.
Social media is playing an ever-larger role in consumer shopping habits and marketing strategies. Consumers increasingly seek a more authentic approach to marketing and social media trends that seem spontaneous, viral, and of the minute to resonate with potential shoppers. And while social media trends can help with brand engagement and recognition, they can also impact brick-and-mortar retail performance. Offline engagement, in turn, can promote greater brand awareness and loyalty.
China is back! Well at least for this week, which highlights how quickly airline capacity can change when travel restrictions are eased. In one week an additional 3 million seats have been added, a 30% increase across the Chinese domestic market. It’s clearly a great seasonal gift and hopefully a sign of things to come, although things change quickly in China and there has been minimal movement in international capacity. With this growth global capacity has smashed back through the 90 million weekly mark back up to 94.5 million with many airlines around the globe adding more capacity ahead of the seasonal holiday period.
