Between account-based marketing plans, in-app messaging, social media and content across channels, digital marketing is a lot to handle for B2B companies who are still fairly new to the space. According to MediaRadar data, there were 22.7k new digital advertisers in the B2B space between January 2019 and June 2021, with more than half currently active. Marketers aren’t only investing in digital ad placements. They are using their budget to work with influencers.
When shelter-in-place orders went into effect, many coffee drinkers turned to DTC coffee subscription companies for their daily cup of joe. Consumer transaction data reveals how three select coffee brands—Blue Bottle Coffee, Peet’s Coffee, and Philz Coffee—whose offerings include retail cafes, coffee bean delivery, and coffee subscriptions experienced a sizable shift to online sales, as well as how some smaller coffee subscription box companies saw strong sales growth during the pandemic.
In this Placer Bytes, we dive into two of retail’s strongest players – Dick’s Sporting Goods and Best Buy. While the company’s push into experiential deserves it’s own post, it was clearly the mark of a brand operating from a position of strength. Dick’s Sporting Goods has seen visit growth in all but one month thus far in 2021 when compared to the equivalent months in 2019. March and April saw the biggest jumps of 4.2% and 16.7% respectively, largely driven by the wider retail reopening and pent-up demand.
Consumer Edge’s UK data managed to capture Greggs’s sales growth for 2021H1. In today’s Insight Flash, we see how the company’s spend growth is stacking up versus other UK Limited-Service restaurants. Spend has been steadily growing for Limited-Service Restaurants in the UK since the beginning of the year amidst easing pandemic restrictions. Spend in May and June was up around 50% from January 2020, accelerating to a 60% increase in July.
The off-price apparel category is experiencing an impressive recovery, with off-price visits regularly outperforming the wider apparel recovery rate. With the Back to School season coming up, Off-price’s strong summer could lead into an even stronger fall. With the exception of February, where lower visit numbers could be due to severe weather conditions across the country, visits to Ross Dress for Less, T.J. Maxx, and Burlington have been up every month this year when compared to 2019.
Only 1% of cars on American roads today are electric. But a decade from now, this won’t be the case. Between growing consumer interest, a policy push from the Biden administration and support from automakers themselves, we’ll see electric vehicles (EVs) become more of a norm than a luxury. Though the automotive industry went through the wringer last year and advertising plummeted, EV advertising in 2021 has already surpassed spending from the first seven months of 2019.
As more offices reopen, they are reopening with one important change from pre-pandemic workstyles – fewer days on site. Many companies have shifted from a Monday through Friday in-office week to more common work from home Fridays or even Fridays and Mondays. This shift has left many downtown businesses dependent on commuter dollars empty and overstaffed on Fridays.
Ride-hailing giant Didi is at a critical crossroads — just a month into its June 30 blockbuster IPO in the US, only to be followed days later by a string of Chinese government regulatory-related problems. While the company mulls the plan of going private as a solution to its troubles, several securities fraud class action lawsuits were filed against Didi Global Inc. by its investors.
Our latest white paper looks at the indoor and outdoor mall recovery. We chose a representative sample of 100 top performing indoor malls and 100 outdoor shopping centers from across the United States to see how a year of movement and gathering restrictions have affected visit and consumer behavior patterns. We made some adjustments to how we gathered the data to make sure our analysis was based on the most accurate and up-to-date numbers available.
As vaccination numbers rise, no one is more excited to welcome back consumers than department stores. Brick-and-mortar retailers were already struggling before the pandemic as malls fell out of fashion and Amazon expanded its online shopping empire. And as you would expect, a deadly virus didn’t make things any easier. Sales plummeted when COVID-19 closed stores for weeks on end. Barney’s, JCPenney, Neiman Marcus, and Lord & Taylor were among dozens of iconic retailers that filed for bankruptcy during the pandemic.
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago. Just as it has in the U.S., the market where Netflix was born, connected TV (CTV) adoption and streaming enablement are redefining how global consumers are spending their TV time. In aggregate, linear television remains the best way to reach mass audiences, but reach levels are dropping between 2% and 3% each year as viewing behaviors fragment across the growing variety of streaming content.
The amount of time employees stay with a single company can tell us a lot about the regional labor market. Short tenures can be a sign of labor market instability, but can also be a consequence of a natural dynamism in regional labor markets, as employees and employers go through several iterations to find a good fit. Below, we take a look at the median employee tenure by country.
The home improvement sector thrived during the pandemic – and at first glance, that run seemed to be over. Critically, this was less an indictment on the success of the sector’s leaders than a testament to the heights reached during the pandemic. So how has the summer treated the sector? While Tractor Supply continued its impressive growth streak – with visits in July up a whopping 29.7% compared to July 2020 – year-over-year foot traffic at Home Depot and Lowe’s has been down over the last three months.
India has witnessed a rapid migration to mobile broadband services over the past five years, growing from 22.4%, of the more than 1 billion mobile connections in the country, on either 3G or 4G networks at the end of 2016, to over 70% by Q2 2021 according to GSMA Intelligence. Rapidly falling data prices, spurred by the arrival of Jio in the market, have contributed to strong increases in mobile data consumption. This trend has only accelerated as more video streaming services have targeted the market and as a result of recent COVID-19-related lockdowns.
With Swiggy’s recent $1.25 billion dollar raise from SoftBank, Zomato’s acquisition of Ubereats last March for $206 million, Amazon’s forage into the food delivery sector, plus the recent IPO of Zomato, India’s online food delivery market is surely heating up and garnering a lot of worldwide attention and heavy investments. At Measurable AI, we analyse millions of email transactions to produce actionable consumer insights for corporations and financial institutions who wish to stay ahead of their peers in today’s competitive market.
Few footwear choices have garnered such polarized opinions as Crocs ($CROX), whose signature foam clogs have developed loyal fans among medical professionals and home gardeners alike. In recent months, the shoe company has skyrocketed in popularity with Gen Z shoppers in particular, perhaps in part due to celebrity endorsements and even fast food partnerships. In any case, Crocs reported a >60% increase in sales last quarter, and the company expects yet another uptick this year.
In the latest sign of their Brick-and-Mortar retail dominance, both Walmart and Target appear to be headed into an exceptionally strong Back-to-School season. Both Walmart and Target were positioned relatively well during the early pandemic restrictions because of their essential retail status. And they both proved equally well positioned for the mission-driven shopping trend that privileged their one-stop-shop orientation, leading to a recovery period that showed comparable strength.
Video streaming is changing the global media landscape. In today’s Insight Flash, we look at how this disruption differs in the US versus the UK, comparing market share and growth rates for streaming. In the US, Video Streaming has continued to grow its share of total media spend among tracked companies since the beginning of 2019. Share in June 2021 was almost double that of January 2019 at 13%. In contrast, the UK history of publicly provided television and radio has led to very different trends as private services have become closer to the norm.
Walmart (WMT) is heading into second quarter earnings on the back of a surprisingly positive first quarter. In its last earnings release, the click-and-mortar retail giant delivered impressive grocery sales and better-than-expected eCommerce growth. It also boosted its outlook for the full fiscal year. Now the key question is: Can the world’s largest retailer ensure that eCommerce sales growth stabilizes in the coming quarters? Walmart needs digital sales to stay strong even as multi-device in-store shopping picks up again.
According to Gary Shapiro, CEO of the Consumer Technology Association, the pandemic “pushed the fast-forward button on tech adoption.” We agree. So, we recently released the State of Consumer Electronics report. Using our eCommerce solutions (Research and Shopper Intelligence), we’ve identified the consumer trends propelling the U.S. electronics industry in H1 2021. Plug into our highlights, and power up with top takeaways to help you successfully navigate and thrive in the ever-evolving consumer electronics industry.
