There are numerous reasons why an advertiser may adjust their media buying, including seasonality, new strategy, change in product focus – the list goes on and on. Sometimes, advertisers just want to try something new and see how it works. Media Buyers within the Consumer Packaged Goods Industry (CPG) are no strangers to shaking up their media mix. The CPG industry saw numerous shifts in advertising investment throughout the pandemic. As the pandemic is hopefully coming to an end, consumer buying patterns are forever changed in some ways, but also continue to evolve.
As inflation is roaring through the UK economy, Tesco has made an effort to keep prices stable even if it takes a margin hit. Can this strategy work? In today’s Insight Flash, we dig into what changes in basket size indicate about Tesco’s positioning and track whether shoppers are responding to the tactic. Pre-pandemic, the average ticket at Tesco was in line with the Grocers subindustry average. As lockdowns moved shoppers to consolidate trips, Tesco’s average transaction size increased faster than the subindustry as a whole, and has remained larger since.
ATTOM, licensor of the nation’s most comprehensive foreclosure data and parent company to RealtyTrac (www.realtytrac.com), the largest online marketplace for foreclosure and distressed properties, today released its Q1 2022 U.S. Foreclosure Market Report, which shows a total of 78,271 U.S. properties with a foreclosure filing during the first quarter of 2022, up 39 percent from the previous quarter and up 132 percent from a year ago.
Even though the top eight live shopping apps have grown installs 123% YoY in the first quarter, performance feels lackluster when considering the venture capital investments made into these companies. Apps like Whatnot, NTWRK and, Popshop Live, act as a QVC right on users' phones, where they watch a live feed from a seller talking about an item, oftentimes accompanied by a live auction. In fact, QVC started its own live shopping app, likeQ, in December 2021.
As we are into the third year of the Covid-19 pandemic, here are the latest developments in travel industry as of 4/18/2022. Starting off with the US airports, following a strong first quarter of 2022, despite the Omicron wave that led to thousands of flight cancelations, foot traffic picked up steam in March and is on track to hit its highest level in the next days since the beginning of 2022. Airport visits across the country are 22.5% down compared to April 2019 so far but our data indicates that the total number of visits at the end of this month will likely surpass March’s mark of approximately 112mm.
Our latest white paper dives into the dining sector. We examined how this sector is evolving, tapping into community resources, and adapting to consumer desires – and looked at the challenges the industry may be facing. Below is a taste of our findings. Inflation rates have recently begun to rise worldwide, and the United States is feeling the impact. Gas prices have also hit historic highs over the past few months, and consumers have been adjusting their dining habits accordingly. These changes may not only impact how often people go out to grab a bite, but also how far they are willing to drive for their meal.
Observing, as we do at OAG, the changes in global airline capacity week by week to understand trends and patterns in air service provision, one of the most striking features over the past year has been the speed at which Chinese airlines can both remove and add capacity over a short space of time. The extent to which they do this, and the sheer size of the Chinese aviation market, has meant that what happens in China makes a difference at a global level when we look at overall air travel trends.
Netflix stock has plunged after their most recent earnings call—and their job listings have been doing the same over the past year. As we called out in our recent post, Netflix was the only company in the FANGMAT group with a decrease in job listings recently (down 121% since December 2021). And share prices have fallen sharply since Netflix reported its first loss of subscribers in over 10 years.
As there is much talk about travel recovery around the world, first with the Americas leading in 2021 and again in 2022, the travel data experts at ForwardKeys are noticing the first taste of recovery in Africa and the Middle East. International arrivals to Africa and the Middle East in Q2 of 2022 are at -33% compared to 2019 levels, above the total international outbound average of -45% and just behind the leading recovery region, the Americas (-27%). Last year this figure was at -64%, so this is a marked improvement.
Like it or not, China keeps making the headlines since the advent of the pandemic in 2020, and it’s for all sorts of reasons. From Covid containment and the strict zero policy to the closure of outbound tourism to the unstoppable desire to shop and travel – even if it’s just to neighbouring Macau or Hainan. The latest news is the lockdown of one of China’s most important financial centres: Shanghai. And now local authorities are telling Beijing residents to stay put ahead of the famous May holiday. But is it really all doom and gloom for the travel economy?
Since the US federal ban on sports betting was lifted four years ago, state governments have been slowly rolling out their own policies. As more states change regulations around sports betting, especially ahead of major sporting events, sports betting apps are seeing a surge in downloads. When Michigan and New York opened up online sports betting ahead of the Super Bowl in January 2021 and January 2022, respectively, nearly all major sports betting apps saw a spike in downloads.
More than two-thirds of STR-defined U.S. hotel markets (113 of 165) outperformed their 2019 comparables over the four weeks ending 9 April 2022, which is reflective of the industry’s rebound toward normalcy as well as some influence from inflation. Only seven markets in total over the 28-day period reported revenue-per-available-room (RevPAR) indices below 80 (20% below 2019 levels). Late March into early April 2022 also marked a key turnaround in the number of major markets making appreciable performance gains toward historical performance levels.
Podcasts are increasing in popularity at a stellar rate. And with the increased accessibility of recording and editing tools, this new form of broadcasting has transformed from a specialized occupation to something that the layman can do as a side hustle. So who actually ends up hitting _record_ and starts their own podcasts? By tracking the share of workers who list podcasting as their side hustles, we see that the share of workers has been steadily increasing across the last decade.
Our quarterly indexes track foot traffic patterns for major retail and retail-adjacent sectors, including grocery, superstores, home improvement, fitness, and dining. Below is a taste of our findings. For the full report, visit our Q1 2022 quarterly indexes. The home improvement sector has reached wild heights since spring 2020, but recent foot traffic data indicates that the heightened demand of the past two years started to taper off. We dove into Q1 2022 home improvement patterns to find out where the sector stands as we move into the third pandemic year.
When you talk about Indian e-commerce, Amazon and Flipkart are the rulers in this hotly contested space. Flipkart, a homegrown e-commerce platform, and Amazon’s Indian arm each reportedly have market shares of over 30% in the country’s online retail market. In this article, we take a look at our transactional e-receipt consumer panel in India to see what consumer intelligence and actionable insights we can extract.
The State of Anime Gaming in 2022, we use data.ai’s Game IQ Feature Tags to dive deep into the anime gaming sector — highlighting growing global demand. We leverage this view of anime art style in mobile games to unpack market sizing, subgenre trends, top performers and user preferences and demographic breakdowns never before seen on this scale.
Our quarterly indexes track foot traffic patterns for major retail and retail-adjacent sectors, including grocery, superstores, home improvement, fitness, and dining. Below is a taste of our findings. For the full report, visit our Q1 2022 quarterly indexes. Offline fitness experienced a revival in Q1. After a budding recovery in Q4 followed by an Omicron-induced drop in visits in January, fitness foot traffic rose once more, leading to an overall 5.6% increase in fitness visits in Q1 2022 compared to Q1 2019.
Spring is the time of year when plant shops are at their busiest. From February to May, florists spend most of their time creating flower arrangements and shipping plants for Valentine’s Day, Easter, and Mother’s Day. As such, spring represents a crucial time for plant shops to set themselves apart from the pack. That’s no small feat, given the number of plant startups that have been sprouting up online in the last few years, each selling the same proposition: better flowers delivered quicker.
In regions where BA.2 prevalence is rising, Kinsa’s data shows a higher incidence of respiratory symptoms like runny nose and cough among adults. This subvariant now makes up the majority of COVID cases sequenced nationwide, but that proportion varies regionally, from about 93% in the New York/New Jersey region down to 73% in the Great Plains. We expect that as BA.2 increasingly predominates, cases will also increase, since this subvariant appears to be more transmissible than the original Omicron variant.
Total construction starts fell 12% in March to a seasonally adjusted annual rate of $903.8 billion, according to Dodge Construction Network. Nonresidential building starts lost 29%, in part due to the start of three large manufacturing facilities in the prior month. When those three large projects are removed, nonresidential starts in March would have risen 10%. Residential starts also fell 3%, and nonbuilding starts lost 2%. Year-to-date, total construction was 9% higher in the first three months of 2022 than in the same period of 2021. Nonresidential building starts rose 26%, residential starts gained 3%, while nonbuilding starts were 1% lower.
